ASO Under Review: Gaming Edition

Mobile games don’t get much time to make a first impression.

Before players install, your app store listing has to explain the game, show the fun, build confidence, and stand out in a category where everyone is fighting for attention, often with very similar screenshots, characters, claims, and promises.

In the second session of ASO Under Review, AppFollow and Yodel Mobile will audit selected gaming app store listings live and break down what’s working, what could be improved, and what other game teams can learn from them.

We’ll look at metadata, screenshots, ratings, reviews, player feedback, competitor positioning, and the small details that can influence visibility and conversion.

This session follows our first FinTech Edition. If you want to see the format before joining, you can watch the recording here: ASO Under Review FinTech Edition

Want your game reviewed live?
Submit your app name or store URL when you register. We’ll select 2–3 games for the live audit and share practical recommendations during the session.

What we’ll cover

• What makes ASO different for mobile games
• How to make screenshots communicate gameplay, genre, and value faster
• Common mistakes in game app store listings
• How ratings and reviews reveal player expectations and conversion blockers
• What to compare when looking at competing games
• Live audits of selected gaming apps
• Practical ASO tips from AppFollow and Yodel Mobile

Who should join

This session is for ASO, growth, marketing, product, UA, community, and player experience teams working on mobile games