ASO Foundations in 2025: What Still Works, What’s Changing?

Live Webinar · Wednesday, 24th September · 3:30 PM BST

You already know App Store Optimization (ASO) plays a key role in app growth — but with evolving algorithms, rising competition, and user expectations shifting fast, what should you actually focus on in 2025?

Join Yodel Mobile and AppFollow for a practical, insight-packed session designed for businesses at the start of their ASO journey.

We’ll break down what still works, what’s changing, and how to build a strong foundation using the right tools, data, and tactics — without overcomplicating it.

What You’ll Learn:

• The essential building blocks of ASO — and why they still matter

• What’s new in 2025: from keyword clustering to algorithm shifts

• How to optimise your store listings for both iOS and Android

• How to use analytics and review insights to track performance, boost ratings, and stay ahead of competitors

Stick around for a live Q&A to get practical advice from ASO and app growth experts.

This is the first session in a two-part series.
In October, we’ll dive deeper into advanced tactics — blending paid and organic strategies to help mature app businesses scale their visibility and acquisition efforts. Stay tuned!