App Store Marketing is no longer only about ASO and UA. It's a much more complex job that covers each aspect of your app: from icons and keywords to communication with potential and existing users through app reviews. The first has been discussed many times here on our blog, so both newbies and experts can find articles about how to improve App Store Optimization for Google Play and the App Store. While the second got slightly less coverage. Well, we've corrected this flaw and happy to introduce you this checklist on how to master app review management. 

In this checklist you will find: 

• a full explanation of how to build a working review management strategy;
• how to get insights from user feedback that will help you grow your app;
• how to increase your average app rating (that directly influences your app's visibility ((read how many users will see you) in app stores);
• how to increase your app review management efficiency and automate routing work;