Best Amazon Review Management Software: 10 Tools [Expert feedback]

With so much competition out there, conquering one of the biggest marketplaces like Amazon can feel overwhelming for many online store owners. 

You need every advantage to stand out. And the best one? Earning your customers' trust. Keeping a high rating for your store is key—your sales depend on it. 

Amazon review management software and Amazon feedback software can help you boost your ranking and get more sales. But where should you start? What tools can make a difference? Jump into this short guide to explore your options.

Why Should You Use Amazon Review Software?

Why should you use Amazon review software? Well, let me tell you—it’s like having a personal assistant that never sleeps! Managing customer reviews manually on a marketplace as huge as Amazon is a full-time job, and if you’re not on top of it, you’re leaving money on the table. Here's why using an Amazon review tool is a game-changer for your business.

1️⃣ First off, customer trust. As reported by Statista, 93.8% of Amazon customers consider user reviews before purchasing in one way or another. Positive reviews build trust, while a single negative review can send customers running. 

Review software helps you stay on top of every comment. Build relationships with your customers and show them you care. A quick response to a bad review can sometimes win over more sales than a positive one.

2️⃣ Another reason to use an Amazon review tool is efficiency. Manually tracking reviews is a biiig time sink. Tools help automate this process; alert you when new feedback comes in so you can focus on other tasks, like growing your brand. For example, some review software offers features like bulk responses, so you can handle similar reviews without sacrificing personal touch.

3️⃣ Analytics. Modern Amazon review software turns reviews into actionable insights. You can easily spot trends, identify common issues, and even track which products receive the best (or worst) feedback. These insights can inform your product development, customer service improvements, and marketing strategies. 

4️⃣ Reviews are your best friend for boosting sales. According to recent studies, products with higher ratings can see up to a 20% increase in conversion rates. With the right review software, you can monitor and manage your feedback effectively, leading to higher rankings on Amazon’s search results. Better ranking = more visibility = more sales.

So, if you’re serious about scaling your Amazon business, using a solid Amazon review tool is a no-brainer.

FeebackExpress—User Review Tool for Sellers

FeedbackExpress is part of the more extensive software suite eDesk, designed to help Amazon sellers manage user reviews well. It’s a fantastic Amazon review software tool for increasing your store rating and prompt responses to incoming feedback. Its feature set is perfect for review management; truly an ideal choice for beginner and high-volume sellers.

Feature list

Here’s what you can expect from this review software:

• Multilingual review templates to cater to international customers.
• Review scheduling. Plan and send responses at the perfect time.
• Automatic data parsing. Pulls in order info, logos, and images to personalize responses.
• Inappropriate review flagging for Amazon removal requests.
• Automated email campaigns help you stay connected with your customers effortlessly.
• Insightful dashboards for a clear view of feedback trends and performance.
• User surveys to gather more detailed feedback directly from customers.

FeedbackExpress UI in action

The user-friendly interface of FeedbackExpress makes it easy to use, especially for those new to the Amazon platform. Customers consistently highlight how these software tools reduce the time needed to manage and respond to reviews, particularly for new or high-volume products. It’s an all-in-one solution for Amazon sellers looking to boost efficiency and improve customer interactions with advanced review management.

Pricing

Free trial: 14 days 

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Plans range from 109 euros to 359 euros monthly. More expensive plans include a higher email limit and more support channels

AppFollow—App Review Management Tool

AppFollow is a platform capable of helping you answer user reviews on almost any platform out there. With its help, you can manage your application or product on Amazon, regardless if you have a store or an app. We tried to be as impartial as possible putting ourselves on this list; comparison is a good thing.

Notable feature list:

• Sentiment tracking automatically gauges the tone of user reviews, so you know whether the feedback is positive, neutral, or negative at a glance.
• Useful dashboards to overview your app’s performance with insights from feedback, ratings, and key metrics.
• App Store and Google Play app analytics allow you to track app store visibility, rankings, and review trends.
• Review tagging. Organize reviews with custom tags for easy filtering, so you can prioritize what matters most.
• Inappropriate review flagging and reporting inappropriate it for removal to keep your app's review section clean.
• Automated tagging, responding to reviews, and reporting spam, so you can focus on what matters—improving your app.
• Keyword tools to improve your app’s visibility with keywords and help your app show up higher in search results.
• KPI trackers of CSAT, average response time, rating change, and more to keep tabs on your support team’s efficiency and the overall health of your app's reviews.

AppFollow’s Ratings Chart feature, available for Amazon sellers

AppFollow is a software tool specifically built for working review management (and ASO!). Truly, it's ideal for the task of managing mobile marketplaces, including Amazon. To improve its functionality even further, the service can be integrated with a lot of other third-party applications to ensure flawless FBA seller workflows. 

AppFollow customers often note the great benefit of the service in conjunction with other support apps—like Zendesk—and the positive impact on product rating and sales. 

Pricing

Free trial: 10 days 

Plans range from Free ($0) to $599 and custom Enterprise offers. Top-tier plans include more automation capability, much higher limits, advanced security, and much more.

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xSellco Feedback Amazon Review Management Software

xSellco is a UK-based Amazon feedback management software company that offers a seamless way for sellers to handle incoming user feedback and product reviews across all Amazon marketplaces.

Key features of xSellco include

• Additional marketplaces: Use multiple marketplaces for free, maximizing your reach without extra costs.
• Integrations: Sync with platforms like eBay, TrustPilot, and more to streamline feedback management across channels.
• A/B testing for emails: Experiment with different email versions to find out what resonates best with your audience.
• Email scheduling: Automate your email sends for specific times or occasions, keeping your communication timely and relevant.
• Email alerts: Stay on top of important feedback with real-time notifications, so you never miss a beat.

xSellco’s Feedback dashboard feature screenshot—courtesy of eDesk Help Center

xSellco’s review software is particularly helpful for automating email and review processes, cutting down the time spent on repetitive tasks. With its robust Amazon review tools, you can launch complex follow-up campaigns, email sequences, and other engagement strategies on Amazon and beyond. It’s a versatile solution for anyone looking to manage Amazon product reviews efficiently while boosting customer engagement across various marketplaces.

Pricing

Free trial: 14 days

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Plans range from €39 to $€154 per month if billed annually, with top-tier plans including more automation tools, more support channels, and higher limits

Feedback Genius Amazon Review Tool 

Feedback Genius, part of SellerLabs, specializes in providing Amazon sellers with email automation and review management. One of the best Amazon feedback software options available out there! This powerful tool helps sellers boost conversion rates by allowing them to attach files, images, and signatures to emails.

Notable feature list:

• Email automation: Easily schedule and automate email campaigns, using customizable templates.
• Feedback requests and product reviews: Simplify how you manage reviews and request product feedback directly from customers.
• Customizable notifications: Stay informed with personalized notifications about customer reviews and feedback.
• Email A/B testing: Test different email formats to optimize performance and increase engagement.

An example of Feedback Genius’s template gallery, courtesy of SellerLabs PRO Walkthrough on Youtube

Feedback Genius is highly rated for its ability to improve the manage reviews process, thanks to its advanced automation features. While customers appreciate its reasonable pricing for the feature set, many have noted that its user interface could use some improvements to enhance the overall experience. Still, for Amazon sellers looking to level up their review management and communication, this is a top contender in tools for efficient feedback handling.

Pricing

Free trial: 30 days

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Pricing plans are based on your annual 3P sales on Amazon and range from $49 to $799 per month if billed annually. Top-tier plans include additional support channels, and up to a dedicated account manager for Enterprise users

Jungle Scout—Amazon Feedback Software

Jungle Scout helps Amazon sellers manage feedback more effectively, promote their websites, and improve customer communication. It offers much more than a single tool—it's a rapidly growing Amazon business consulting agency that provides both tools and expertise to help sellers maximize their Amazon FBA success and beyond.

Notable feature list:

• Email campaigns, scheduling, and customization for streamlined communication.
• Email campaign A/B testing to optimize engagement.
• Useful dashboards and statistics to monitor performance.
• Keyword generator to help boost product visibility.
• Competitor overview to stay ahead in the market.
• Supplier search for sourcing products.
• Chrome extension for easy access to essential data.

Jungle Scout’s interface, courtesy of Jungle Scout’s product tour

Jungle Scout’s customers highlights its slick and user-friendly interface and the power of its Amazon review management tools and keyword tool. Additionally, it’s praised for exceptional customer support, a key factor for any Amazon feedback management software provider. Jungle Scout continues to be a go-to solution for sellers looking to improve their feedback processes while benefiting from expert advice. 

Pricing

Free trial: No trial period is offered, but there is a 7-day “no questions asked” money-back guarantee policy for every customer. 

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Plans range from $49 to $399 per month, with the top-tier plan offering more automation capabilities, higher limits, and additional user seats

FeedbackFive Amazon Review Tools

FeedbackFive is an Amazon review software, part of eComEngine’s suite (all of them a part of some other bigger thing—interesting, eh?) for Amazon, eBay, and other marketplace sellers. It’s designed to help sellers manage feedback and boost customer engagement at scale. With its features, FeedbackFive is best suited for businesses in the stage of growth or those handling enterprise-level delivery volumes.

Notable feature list:

• A vast number of emails are included in the plans—up to a million, perfect for high-volume campaigns.
• Monitoring of specific items on Amazon, such as top-selling or high-margin products.
• Product activity tracker to monitor trends and dynamics.
• Feedback tracker for both negative and positive feedback, helping you maintain excellent customer relations.
• Email automation, templates, and scheduling to streamline your communication.

Feedback Five’s interface, courtesy of Feedback Five’s product tour

FeedbackFive’s Amazon feedback tool offers a user-friendly interface, and it automatically parses your Amazon orders for easy management. While some users feel the pre-built email templates could be improved, this feedback software for Amazon is an excellent solution for growing FBA businesses. It’s mainly known for its ability to handle high-volume communication, making it one of the best Amazon feedback software tools for larger sellers looking to scale.

Pricing

Free trial: 14 days

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Plans range from free ($24) to $49. Top-tier plans include a much higher email limit, more automation features, templates, and more support options

BQool Feedback Central Tools for Amazon Product Reviews

BQool’s Feedback Central offers Amazon sellers an AI-powered Amazon product review software designed to improve the efficiency of emailing campaigns and improve product review management. 

Notable feature list:

• Automated review replies and emails: Simplifies responses to reviews, saving time.
• Feedback requests: Automatically reach out for feedback, keeping your communication streamlined.
• Useful dashboards: Track the performance of your campaigns and review strategies with clear visualizations.
• Email templates and automation: Set up outreach based on customizable rules and schedules for FBA and FBM orders.
• Delivery scheduling: Perfect for managing both FBA and FBM fulfillment models.
• Email history with filters: Easily track past communications with customers.
• VAT invoicing: Convenient for shipping to EU-based customers.

BQool’s software for Amazon feedback is widely appreciated for its excellent customer service and user-friendly interface, making it a standout choice for sellers looking to streamline review and feedback management on Amazon. With automation and AI recommendations, it’s a powerful tool for scaling your engagement efforts and maximizing customer satisfaction.

Pricing

Free trial: 14 days

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Plans range from $50 to $500 per month if charged annually, with top-tier plans sporting higher limits for emails, ASINs, and channels

Sellics—Comprehensive Feedback Management Tool

Sellics is an all-in-one Amazon product review software designed to help sellers monitor and respond to customer reviews, manage feedback, and optimize their overall Amazon business.

Notable feature list:

• Review monitoring and alerts: Get real-time alerts for new reviews, ensuring you can respond quickly to customer feedback.
• Automated email campaigns: Set up follow-up emails to request feedback and reviews from buyers, increasing your chances of receiving positive reviews.
• Keyword ranking tracker: Monitor how well your products rank for target keywords to optimize your listings.
• Product performance dashboard: Track key metrics like sales, reviews, and inventory in one centralized dashboard.
• PPC management tool: Optimize your Amazon ads to improve ROI and increase product visibility.

Sellics is praised for its ease of use features. It is a top choice for sellers looking for Amazon feedback management software to improve their customer relationships and product rankings.

Pricing

Free trial: 14 days

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Plans start from $49/month, with higher-tier plans offering advanced analytics and support features 

AMZFinder—Review and Feedback Automation Tool

AMZFinder is a specialized Amazon feedback tool designed to automate the management of reviews and feedback requests. Its intuitive interface and helpful automation features make it an excellent tool for sellers managing large volumes of feedback.

Notable feature list:

• Automated email campaigns: Send feedback and review request emails to buyers based on customizable templates.
• Inappropriate review alerts: Get notifications for inappropriate or harmful reviews so that you can respond or request their removal.
• Review tracking: Monitor reviews for specific ASINs and respond to them quickly.
• Multiple language support: Ideal for sellers working in international markets with multilingual email templates.
• VAT invoicing: Automatically generate VAT invoices for EU-based customers.

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AMZFinder is widely praised for its simplicity and effectiveness, especially when automating feedback requests and responding to reviews in bulk.

Pricing

Free trial: 30 days

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Plans start at $19/month, with higher tiers offering additional email limits and support features.

Helium 10 Amazon Product Review Software

Helium 10 is a powerful Amazon product review software that provides tools for managing feedback, optimizing listings, and tracking keywords. Known for its comprehensive range of features, it helps sellers at all levels improve their Amazon business.

Notable feature list:

• Review monitoring: Stay on top of new reviews and quickly respond to positive and negative feedback.
• Automated email follow-up: Set up customized email sequences to request reviews and feedback from your buyers.
• Keyword research and tracking: Discover the best keywords to optimize your listings and monitor your rank over time.
• Competitor analysis: Analyze competitors’ products and reviews to identify gaps and opportunities.
• Product and inventory alerts: Get real-time notifications on product performance, inventory levels, and pricing changes.

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Helium 10 (what a cool name!) stands out for its powerful data insights and automation capabilities, helping sellers not only manage reviews but also optimize their entire selling strategy on Amazon.

Pricing

Free plan available

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Paid plans start at $29/month, with advanced plans offering additional tools like PPC management, inventory tracking, and multi-user access.

Conclusion

And thus, now you, as an Amazon seller, have a shortlist of really good solutions to choose from to enhance your Amazon (and other marketplaces as well) review management strategy. 

Communication is everything. Whenever you choose the software that will help you do this job better, always remember that the ends justify the means. The top 20% of high-rated FBA seller stores get 80% of the customer base. This rule reigns supreme in the free market—and you want to be on the generous end of it. Not sure how to sort positive reviews well? 

Try our 5-star review response examples and pick the best—on the house.

If you want to learn how AppFollows works.

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FAQ On Amazon Review Tools 

What are Amazon review tools, and why should I use them?

Amazon review tools are software solutions that help sellers manage, track, and respond to customer reviews and feedback. These tools allow sellers to automate review requests, monitor customer feedback, and improve product ratings by efficiently managing reviews. They also provide valuable insights into customer sentiment and product performance.

Can Amazon review tools improve my product’s ranking?

Yes, many Amazon review tools can indirectly help improve your product's ranking. You can boost customer satisfaction by encouraging more reviews, especially positive ones, and ensuring timely responses to feedback. More reviews and higher ratings can improve product visibility in Amazon search results.

Are Amazon review tools compliant with Amazon’s policies?

Yes, reputable Amazon review tools are designed to comply with Amazon’s terms of service. However, sellers should avoid using tools that incentivize or manipulate reviews, as this violates Amazon’s strict policies. Always ensure that your review requests are neutral and do not reward positive feedback.

Can I use Amazon review tools to respond to negative reviews automatically?

Yes, many review tools offer automation features that allow you to respond to negative reviews automatically. However, it’s often recommended to personalize responses to address customer concerns effectively. Automated responses can help streamline this process but should be supplemented with manual interventions where needed.

Do Amazon review tools help with managing reviews across multiple marketplaces?

Yes, many Amazon review tools, such as FeedbackFive and xSellco, offer multi-marketplace support. This means you can manage reviews from multiple Amazon marketplaces (e.g., Amazon US, UK, EU) from one central platform, saving time and simplifying your review management process.

What types of automation do Amazon review tools offer?

Most Amazon review tools offer automation features, including:

1. Automated email follow-ups requesting reviews.
2. Automatic review alerts and notifications.
3. Automated review tagging and classification. This automation streamlines the review process and reduces manual work, making it easier to manage customer feedback at scale.

How much do Amazon review tools typically cost?

The pricing of Amazon review tools varies depending on the features and scale of your business. Basic plans usually start around $30-$50 per month, while more comprehensive plans for larger sellers can range from $100 to $500 monthly. Some tools offer free trials or limited free plans to get started.

What are some popular Amazon review tools?

Popular Amazon review tools include:

1. FeedbackFive: Known for its high-volume email campaigns and review monitoring.
2. xSellco: Offers a user-friendly interface with advanced automation features.
3. AppFollow: Ideal for tracking app reviews alongside Amazon feedback.
4. Jungle Scout: Combines review management with comprehensive seller tools.

Each tool offers unique features, so it’s essential to evaluate them based on your business needs.