The times of just acquiring users are well gone. Now, every single part of your app’s team is responsible for creating user engagement at any stage of app lifecycle.

We gathered experts from popular apps to talk about best practices for converting and retaining customers while reducing costs and increasing engagement.

During the webinar you will learn:

• How to interact with customers in the lifecycle from top of the funnel through to churn
• Acquisition strategies and how to engage with users at such an early stage;
• How to understand potential customers’ needs and their input to product;
• Cross-team collaboration for creating the best user experience;
• Why CX is a critical touchpoint and how to optimize your efforts by doing more with less.