Frequently asked questions about AppFollow

AppFollow is an AI-powered app review management and App Store Optimization (ASO) platform. It collects ratings and reviews from app stores, Steam and Trustpilot in one feed, helps teams reply with AI and automation, and tracks keyword rankings and competitors for the App Store and Google Play. Support, product, ASO and marketing teams use it to protect app ratings and grow organic installs.

You add your apps (and any competitor apps) to a workspace. AppFollow pulls public ratings, reviews, rankings and metadata changes automatically. When you connect App Store Connect, Google Play Console or another store console, you can also reply to reviews, report policy-violating reviews and see store data such as search downloads. Reviews then flow into a shared feed, alerts, reports, your helpdesk or Slack.

AppFollow is built for customer support, product, ASO and marketing, CX, agency and game teams, from indie developers to large publishers. AppFollow reports more than 100,000 product teams on the platform, including companies such as Opera, eToro, Flo, Zynga, Wargaming, Miro and Toca Boca.

The core features are a unified reviews feed, manual and AI-generated replies, auto-replies and Automation Agents, review translation, sentiment analysis, semantic tags and AI summaries, Report a Concern for spam and abusive reviews, rating and review analytics, keyword tracking and AI keyword suggestions, competitor and category monitoring, alerts and executive reports, helpdesk and Slack integrations, a REST API and an MCP server for AI assistants.

AppFollow supports the Apple App Store, Google Play, Mac App Store, Apple Arcade, Microsoft Store (including Xbox), Amazon Appstore, Samsung Galaxy Store, HUAWEI AppGallery, Steam (beta) and Trustpilot. The App Store and Google Play are available on every plan. Microsoft, Xbox and Amazon are included from the Team plan, and Samsung and Huawei from the Enterprise plan. Available actions, such as replying or reporting, vary by platform.

Both. The Free plan lets you track apps, monitor keywords and competitors, reply to reviews, use basic automation, connect Slack or Zendesk and access the API, with 7 days of historical data. The Essential, Team and Enterprise plans also come with a 10-day free trial. The ASO plan has no trial. Start for free.

Sign up with your work email, add your first app during onboarding, connect your store console, add the keywords you want to track, and invite your teammates. The account setup guide walks through each step.

Yes. You can book a demo with the AppFollow team to walk through your apps, markets, review volume and integrations, and to choose the right plan.

You can reach support through in-app chat, by email at help@appfollow.io and through the Help Center. The support team works from 5 AM to 7 PM GMT. Free and ASO plans have limited email support. Priority Support, arranged through your account manager, adds a first email response within one hour on weekdays, live chat and one-to-one calls for data source and integration setup.

Not for public data. Ratings, reviews, rankings, metadata and competitor data are collected without any store credentials. You need a store connection to reply to reviews, use Report a Concern, collect Google Play reviews faster and see private data such as search downloads and the Organic Dashboard.

App Store reviews are collected from public sources every 1–3 hours. Google Play reviews are collected every hour with a Service Account connection. Without it, they are collected from public sources every 1–3 hours, but Google-side delays can reach 36 hours. Ratings update at least once a day, and several times a day for popular apps and paid accounts. Details per store are on the data collection page.

A rating is a 1–5 star score without text. A review is a star score with written feedback. Ratings show how users feel overall, and reviews explain why. AppFollow tracks both, so you can see rating trends and the topics behind them.

Yes. You can track many apps across countries, languages and stores in one account, filter the reviews feed by app and market, and organize apps into separate workspaces, for example one per client or product line. The number of apps you can add depends on your plan's limits.

Yes. Competitor tracking uses public store data, so you can follow competitors' ratings, reviews, keyword positions, category rankings, featuring and metadata changes without any access to their accounts.

It depends on your plan: 7 days on Free, 30 days on ASO, 365 days on Essential and full history on Team and Enterprise. Add-ons can extend history on the ASO and Essential plans.

Yes. After you connect the Reply to Reviews integration, you can reply from the reviews feed with your own text, a template or an AI-generated draft, edit published replies and reply in bulk. Replies are posted directly to the store. See publishing and editing replies.

Yes. Reviews can be translated automatically from the Essential plan up, and replies can be translated in the interface and in automations on all paid plans and trials. This lets your team read and answer reviews in languages they don't speak.

No. AppFollow can't remove reviews, and neither can any other third-party tool. With Report a Concern, you can flag spam, offensive or inappropriate reviews to the App Store, Google Play, Trustpilot or Steam, and the platform decides whether to remove them. AppFollow sends up to 15 reports per app per day, and an automation can file reports for reviews tagged as spam or offensive on every plan, including Free.

Yes. AppFollow integrates with Zendesk, Salesforce, Helpshift, Freshdesk, Intercom, Front, Help Scout and UseDesk, so agents can work on app reviews as tickets in the tools they already use. A basic Zendesk connection is available on the Free plan, helpdesk integrations are included from Essential, and advanced Zendesk and Salesforce integrations are part of Enterprise.

Yes. AppFollow generates reply drafts based on the review text, rating and language. You can use AI replies one by one, in bulk or in auto-replies. AI features are included as standard in AppFollow plans. See AI review management.

Yes. When you send AI replies in bulk, you choose Approval mode to hold the drafts for review or Publish immediately to post them right away. Auto-replies can also be submitted for approval, and the Agents report shows how many are waiting.

Yes. AI Reply Style lets you set tone, empathy level and words to avoid, or write your own instructions. You can also add a knowledge base, so replies use your help content instead of generic answers. Free and Essential plans include one reply style, and Team and higher include unlimited styles.

Automation rules and Automation Agents can tag and categorize reviews, send auto-replies with AI or templates, route reviews to your helpdesk, file Report a Concern requests and send alerts. You set the conditions, such as rating, language, keywords or tags. Auto-replies need an active Reply to Reviews connection. See workflow automation.

Yes. Sentiment analysis, semantic tags, AI Topics and AI Summary group similar reviews, so you can see the most common bugs, feature requests and complaints and how they change after each release. Team and higher plans also get a weekly Feedback Summary of top negative topics.

Yes. The Agent performance report compares human agents and automation by reply rate, reply time and volume. The Executive report covers ratings, replies, reply rate, reply effect and sentiment score, and you can choose which metrics to show.