How Earth Hero Uses ASO Data to Shape Their Climate Action App
From climate anxiety to climate action
Earth Hero is a climate action and education mobile app helping people take action for the planet. Available in 150+ countries, the app provides tools and ideas to reduce emissions and connect with other changemakers.
Challenges
- Small team handling global app presence
- Need to understand sentiment across different countries
- Tracking ASO without hours of manual research
- Identifying which features users want
- Finding unexpected search terms
- Understanding why metrics suddenly change
Numbers reached with AppFollow
2x
conversion rate improvement detected on key dates
55+
search downloads identified from unexpected keywords
AppFollow tools used
- ASO tracking
- Semantic tags
- AI summaries
- Review analysis
- Keyword monitoring
- Executive reports
What they achieved
“Any time a program is going to tell me something that I would have never uncovered with the time that I have on my hands otherwise, that's a powerful program to me. AppFollow is giving us plenty of signals so we can improve not only our positioning in the app stores, but the app too.”
Gregory Cox
Earth Hero discovered major trends they hadn't noticed before. They found an Earth Day spike they hadn't identified, which led to new campaign strategies. The team uses semantic tags to understand what users want fast. As an example, when the team saw "sustainability reminder" trending as a search term, it helped them decide on future app features.
The team caught visibility score drops in real time and traced dates where downloads jumped, and conversion rates doubled. This let them go back and analyze what caused the spike.
Looking to the future
The team continues to research keyword data to identify unexpected opportunity searches. ASO data feeds into their website's SEO strategy as well. With this in hand, Earth Hero can reach more volunteers and partners worldwide on their noble mission to save the planet from man-made harm, one step at a time.
