The number of apps in app stores hit 4 million in 2018, stars and rankings were won and lost, and having a great product was far from enough. You could easily lose positions and users over the smallest details. 2019 doesn't promise to be less challenging, so you should have a smart app promotion strategy to survive (and win!) in tough competition.

To help out product owners, marketers, and the ASO community and bring more clarity to the questions like How often keyword optimization ought to be done not to lose ranking? What are the ASO tools to rely on? How to improve your retention rate? we came up with a series of online events.

We are happy to announce upcoming sessions and will be adding more dates and events. All of them are free to attend and include the best practices and actionable tips from international ASO, Mobile Marketing, and Customer Success experts as well as members of the AppFollow Team. We will meet on Tuesdays, 3 PM GMT, so save the day in your calendar. If you are in a different time zone — don’t worry, we are planning to add more options.

How to Make a Successful Mobile Game

The success of Pokemon Go and Candy Crush Saga inspired millions of developers to take an initiative in the mobile game business. However, it’s hard not only to get to the top of app stores but make smartphone and tablet users install and play your game.

We’ve invited experts from mobile game brands to discuss core elements of a successful mobile game, marketing channels, and main challenges game developers and marketers face.

When:

April 9, 2 pm GMT

Why attend:

During this session, the experts from the mobile game industry will share their journey from recovering the game development expenditure to the top of the App Store.

What you will get:

• Experts’ insights into creating a profitable mobile game
• Milestones for a great start
• Do’s and don’ts of a mobile game marketing
• Smart ways to attract more mobile game users

Duration:

60 minutes

Live ASO Audit

When it seems ASO tools and tactics have not worked out, there’s still a room for improvement — ASO Audit. If you wish to bring your app ASO to the next level, get actionable tips and proven optimization techniques from first-class ASO experts!

Join our Slack community and submit your app, it could be your app our guest experts will audit!

When:

April 16, 2 pm GMT

Why attend:

Our guest experts will analyze your app’s page, keywords and graphic optimization, competitors’ positions and share ideas and insights on how they can be improved.

What you will get:

• A comprehensive list of ASO factors to audit
• Recommendations from top ASO experts
• Optimization strategies to improve your app or game visibility and conversion rate

Duration:

60 minutes

What’s New in AppFollow: Spring Update Webinar

Join this 30-minutes webinar to get a comprehensive overview of all new features that are arriving this spring, including:

• ASO Analytics
• Reviews Analysis
• Zendesk 2.0: improved review sorting
• Keywords 2.0 with iOS 12 data

When:

May 14, 2 pm GMT

Why attend:

Whether you are new to AppFollow, or a confident user during this session you will learn how each new feature will help you improve app ranking, attract new users and save your time.

Duration:

45 minutes

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These are only a few free online mobile marketing and ASO events that we are going to host in 2019. Sign up to learn how to promote your app like app growth experts.

If you don’t see a topic you are interested in, let us know, share your ideas! We’ll consider them for future events. See how tracking app rankings can give you a competitive edge.