The success of Pokemon Go and Candy Crush Saga inspired millions of developers to take an initiative in the mobile game business. However, it’s hard not only to get to the top of app stores but make smartphone and tablet users install and play your game.

We’ve invited experts from mobile game brands to discuss core elements of a successful mobile game, marketing channels, and main challenges game developers and marketers face.

Questions discussed during the session: 

• Experts’ insights into creating a profitable mobile game
• Milestones for great game launch and metrics to track
• Do’s and don’ts of a mobile game monetization
• Marketing and ASO tips to attract more mobile game users