The success of Pokemon Go and Candy Crush Saga inspired millions of developers to take an initiative in the mobile game business. However, it’s hard not only to get to the top of app stores but make smartphone and tablet users install and play your game.
We’ve invited experts from mobile game brands to discuss core elements of a successful mobile game, marketing channels, and main challenges game developers and marketers face.
Questions discussed during the session:
Watch the recording of the session:
How to increase game installs by 53% per day changing name and description in Google Play
What featured apps and games have in common, and why getting into App Store Today tab is not always for the best
Game publishers from GameAnalytics, Lab Cave, Kolibri Games, Wooga share core elements of a successful mobile game: marketing approaches, communication with users, and game monetization.