Average revenue per user: How to calculate ARPU

Average revenue per user: How to calculate ARPU

Understanding the value of your users is key to identifying revenue drivers and growing your app’s p...

Sasha Hodes
Sasha Hodes
What is Customer Churn? Definition + Calculation + Strategies | AppFollow

What is Customer Churn? Definition + Calculation + Strategies | AppFollow

Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...

Sasha Hodes
Sasha Hodes
The difference between Daily Active Users & Monthly Active Users

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes
Sasha Hodes
What is app localization? - How to grow your app

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Sasha Hodes
Sasha Hodes
New A/B testing on the App Store. Here’s how to use it

New A/B testing on the App Store. Here’s how to use it

The wait is officially over! Product page optimization in the App Store has arrived. It will allow y...

Sona Sharoyan
Sona Sharoyan
How to get the Editors’ Choice app badge on the Google Play Store

How to get the Editors’ Choice app badge on the Google Play Store

There are over 2 million apps for users to choose from, with many sharing features or executing the ...

Sasha Hodes
Sasha Hodes
ARPU vs LTV: How to increase the Lifetime Value of your app users

ARPU vs LTV: How to increase the Lifetime Value of your app users

Behind every successful app, there is a successful marketing strategy. Learn how LTV can be the diff...

Sasha Hodes
Sasha Hodes
How to Acquire Users for your Mobile App (UA Strategy)

How to Acquire Users for your Mobile App (UA Strategy)

Mobile user acquisition is the process acquiring new users for your app through various means of mar...

Sasha Hodes
Sasha Hodes
7 strategies to increase app user retention

7 strategies to increase app user retention

Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...

Sasha Hodes
Sasha Hodes
A guide to Cohort Analysis: improve user retention and reduce churn

A guide to Cohort Analysis: improve user retention and reduce churn

Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...

Sasha Hodes
Sasha Hodes
How to make a customer focused company

How to make a customer focused company

Customer focus is about building your around your customers' needs. But what are the benefits of cus...

Sasha Hodes
Sasha Hodes
Mobile App Customer Support: Why is it important?

Mobile App Customer Support: Why is it important?

Discover how you can use mobile app customer support to boost your app performance, increase ratings...

Kathryn Lye
Kathryn Lye
Semantic analysis: How to understand user reviews at scale and drive customer satisfaction

Semantic analysis: How to understand user reviews at scale and drive customer satisfaction

Learn about the ins and outs of semantic analysis, and how leading developers Gram Games and PicsArt...

Kathryn Lye
Kathryn Lye
How to do customer research: The sauce to building chart-topping digital products

How to do customer research: The sauce to building chart-topping digital products

Customer research is key to building a deep understanding of your users, and will help you build a p...

Kathryn Lye
Kathryn Lye
How to manage user reviews at scale: Three tactics for success

How to manage user reviews at scale: Three tactics for success

This blog post explores strategies that you can use to effectively manage user reviews at scale for ...

Kathryn Lye
Kathryn Lye

React to user feedback and market trends faster