Understanding the value of your users is key to identifying revenue drivers and growing your app’s p...
Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...
Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...
So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...
The wait is officially over! Product page optimization in the App Store has arrived. It will allow y...
There are over 2 million apps for users to choose from, with many sharing features or executing the ...
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Behind every successful app, there is a successful marketing strategy. Learn how LTV can be the diff...
Mobile user acquisition is the process acquiring new users for your app through various means of mar...
Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...
Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...
Customer focus is about building your around your customers' needs. But what are the benefits of cus...
Discover how you can use mobile app customer support to boost your app performance, increase ratings...
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Learn about the ins and outs of semantic analysis, and how leading developers Gram Games and PicsArt...
Customer research is key to building a deep understanding of your users, and will help you build a p...
This blog post explores strategies that you can use to effectively manage user reviews at scale for ...