AppFollow ASO platform

Improve your app visibility with App Store Optimization (ASO) Tools

Find the keywords your app should compete for. AppFollow's App Store optimization platform brings keyword rankings, competitor insights, and search performance together for the App Store and Google Play.

ASO Tools dashboard

All the ASO tools in one platform

ASO keyword research tool

ASO keyword research

Compare keyword popularity and difficulty to focus your next update.
App Store rank tracker

App Store rank tracker

Follow keyword positions by country and spot gains and drops.
Search downloads by keyword

See what brings installs

Use connected store data to identify keywords that bring search downloads.
Get expert ASO advice from Yaroslav Rudnitskiy
AppFollow ASO

ASO keyword research tool: find keywords worth targeting

Keywords intelligence shows the ASO keywords your app already ranks for and suggests new ideas with AI recommendations.

Compare popularity, difficulty, and current positions in each market. Build a focused keyword list for your next store listing update.

Just exploring? Try our free ASO tools.

AppFollow ASO

See which keywords bring installs

Connect your store account and AppFollow's app store optimization software brings visibility, search downloads, and conversion into one dashboard.

Compare search downloads and conversion by country and period after your listing update goes live.

See how teams use AppFollow for ASO

Keyword tracking + review insights

Find opportunities you weren't tracking

Earth Hero used AppFollow's keyword monitoring and review analysis to uncover unexpected search terms and understand what users wanted from the app.

Read Earth Hero's story →

AppFollow ASO Consulting

+34% search downloads

HyperHug recovered a lost keyword after a targeted metadata update for Oxide: Survival Island in the US App Store.

Read HyperHug's story →

AppFollow ASO

Find the keywords your competitors rank for

See where competing apps rank and discover keywords to add to your own tracking.

Explore top charts and featuring events to spot changes in your category. Put competitor data to work in your next keyword update.

Comparing ASO platforms? See AppFollow vs AppTweak and AppFollow vs Appfigures.

AppFollow ASO

App Store rank tracker: know when your rankings change

Track keyword rankings by country and get keyword change alerts in Slack or email.

ASO monitoring also covers ratings, reviews, featuring, and metadata changes, so your team knows what needs a closer look.

AppFollow ASO

Sell the features your users love

Find the benefits users praise and the frustrations that hold them back.

Use review insights to sharpen your app description and screenshot messaging around what matters to your audience.

Book a demo

AppFollow ASO

Bring ASO data into
your team's workflow

Send performance reports to Slack or email, and use the AppFollow API to bring app and competitor data into your own dashboards.

Keep growth, product, and support teams working from the same insights.

Explore integrations  ·  Explore the API  ·  Explore ASO data in your AI assistant

ASO platform FAQ

Does AppFollow support the App Store and Google Play?

Yes. Research keywords, monitor rankings, and analyze organic performance for iOS and Android apps in the same platform.

Can I see the keywords my app already ranks for?

Yes. Explore ranked keywords, check their popularity and difficulty, and add selected terms to your tracking list.

Do I need to connect my store account?

You can start with keyword research and competitor rankings. Connect App Store Connect or Google Play Console to see your own search downloads and conversion in Organic Dashboard. Feature access and limits vary by plan.

Are there free ASO tools?

Yes. Use AppFollow's free ASO tools for quick keyword research and app page checks, or start a free plan to track keyword rankings for your apps.

How do I choose an ASO plan?

Check the available plans or book a demo to discuss your apps, target markets, keyword tracking needs, and integrations.