AppFollow ASO platform
Improve your app visibility with App Store Optimization (ASO) Tools
Find the keywords your app should compete for. AppFollow's App Store optimization platform brings keyword rankings, competitor insights, and search performance together for the App Store and Google Play.

All the ASO tools in one platform
ASO keyword research
App Store rank tracker
See what brings installs
ASO keyword research tool: find keywords worth targeting
Keywords intelligence shows the ASO keywords your app already ranks for and suggests new ideas with AI recommendations.
Compare popularity, difficulty, and current positions in each market. Build a focused keyword list for your next store listing update.
Just exploring? Try our free ASO tools.
See which keywords bring installs
Connect your store account and AppFollow's app store optimization software brings visibility, search downloads, and conversion into one dashboard.
Compare search downloads and conversion by country and period after your listing update goes live.
Try for free
See how teams use AppFollow for ASO
Keyword tracking + review insights
Find opportunities you weren't tracking
Earth Hero used AppFollow's keyword monitoring and review analysis to uncover unexpected search terms and understand what users wanted from the app.
AppFollow ASO Consulting
+34% search downloads
HyperHug recovered a lost keyword after a targeted metadata update for Oxide: Survival Island in the US App Store.
Find the keywords your competitors rank for
See where competing apps rank and discover keywords to add to your own tracking.
Explore top charts and featuring events to spot changes in your category. Put competitor data to work in your next keyword update.
Comparing ASO platforms? See AppFollow vs AppTweak and AppFollow vs Appfigures.
App Store rank tracker: know when your rankings change
Track keyword rankings by country and get keyword change alerts in Slack or email.
ASO monitoring also covers ratings, reviews, featuring, and metadata changes, so your team knows what needs a closer look.
Sell the features your users love
Find the benefits users praise and the frustrations that hold them back.
Use review insights to sharpen your app description and screenshot messaging around what matters to your audience.
Book a demo
Bring ASO data into
your team's workflow
Send performance reports to Slack or email, and use the AppFollow API to bring app and competitor data into your own dashboards.
Keep growth, product, and support teams working from the same insights.
Explore integrations · Explore the API · Explore ASO data in your AI assistant
ASO platform FAQ
Does AppFollow support the App Store and Google Play?
Yes. Research keywords, monitor rankings, and analyze organic performance for iOS and Android apps in the same platform.
Can I see the keywords my app already ranks for?
Yes. Explore ranked keywords, check their popularity and difficulty, and add selected terms to your tracking list.
Do I need to connect my store account?
You can start with keyword research and competitor rankings. Connect App Store Connect or Google Play Console to see your own search downloads and conversion in Organic Dashboard. Feature access and limits vary by plan.
Are there free ASO tools?
Yes. Use AppFollow's free ASO tools for quick keyword research and app page checks, or start a free plan to track keyword rankings for your apps.
How do I choose an ASO plan?
Check the available plans or book a demo to discuss your apps, target markets, keyword tracking needs, and integrations.
