Fintech's road to super apps: charting the course for explosive growth in 2021 [Recording]
CMOs and marketing leaders across industries are now embracing mobile engagement as table stakes in our rapidly changing world. Banks and fintechs, in particular, are feeling mounting pressure to deliver innovative and personalized mobile experiences, in order to retain customers in an increasingly crowded landscape.
Creating a seamless, highly tailored mobile consumer journey is now a mandate for any fintech looking to win in 2021. In this webinar, experts from the worlds of fintech and mobile marketing will dive into the unique challenges faced by fintechs and financial institutions when it comes to keeping customers engaged and loyal. They will share tactical advice and explore the innovative processes top fintechs are using to establish hyper-engagement—and hyper-growth.
Join us for an insightful discussion with practitioners from the fintech and mobile engagement space to discuss:
- How fintechs can supercharge their digital consumer journey from acquisition to retention;
- How to develop and evaluate app growth strategies during this volatile time;
- Best practices for mobile-first fintech consumer engagement;
- Which marketing metrics are crucial fintechs, and which ones aren’t.
CMO at CleverTap
Vice President of Fintech at Silicon Valley Bank
Head of US Performance Marketing at gohenry
Head of Partner Marketing at AppFollow