It is the practice of monitoring and responding to how users perceive your app. That means tracking ratings, reviews, and sentiment across app stores, and in some cases beyond them into places like Reddit, Discord, and social platforms where players talk about your game.

AppFollow lets you track reviews, ratings, and sentiment in one place across both stores. You can automate replies, use AI to handle volume at speed, and monitor how your team's responses affect your ratings over time. The report shows that our clients reply to 52.4% of reviews on average vs 24.8% globally, and their store ratings reflect that. 

Store rating, review rating (they are different and the gap between them matters), sentiment score, reply rate by star rating, and reply speed. The report breaks all of these down by genre and platform so you can benchmark against your specific category. 

Yes. We found meaningful differences between the two platforms on almost every metric, from sentiment scores (Google Play averages 65.5 vs 46.4 on the App Store) to reply behavior among featured games. The report covers both separately and in combined views.

This year we added the top 100 featured games analysis, cross-platform comparisons for every metric, a full three-tier comparison (AF clients vs featured vs global), and genre level breakdowns for both stores. We also looked at AI reply speed vs manual reply speed for the first time, and the 12x difference is one of the more striking findings.