• mobileuseracquisition
App pricing strategy: How to set a price model for your application

App pricing strategy: How to set a price model for your application

Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...

Sasha Hodes
Sasha Hodes
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Sasha Hodes
Sasha Hodes
App churn: how to reduce app churn rate

App churn: how to reduce app churn rate

Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...

Sasha Hodes
Sasha Hodes
The difference between Daily Active Users & Monthly Active Users

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes
Sasha Hodes
What is app localization? - How to grow your app

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Sasha Hodes
Sasha Hodes
How to Acquire Users for your Mobile App (UA Strategy)

How to Acquire Users for your Mobile App (UA Strategy)

Mobile user acquisition is the process acquiring new users for your app through various means of mar...

Sasha Hodes
Sasha Hodes
AppFollow at Cyprus IT Forum 2021

AppFollow at Cyprus IT Forum 2021

Head of Mobile Growth Consulting at AppFollow is taking part in the Game Dev Track at Cyprus IT Foru...

Irina Gatilova
Irina Gatilova
How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

Consequences of Apple’s new take on in-app user tracking are already sending ripples across the enti...

Anna Kochetkova
Anna Kochetkova
How to make more than $150 million on Casual Games every month: King's case study

How to make more than $150 million on Casual Games every month: King's case study

According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...

Natalie Stepanova
Natalie Stepanova
Find the best keywords for your ASO strategy: new Keyword Difficulty & Keyword Positioning Map tools

Find the best keywords for your ASO strategy: new Keyword Difficulty & Keyword Positioning Map tools

The art of ASO is the pursuit of a balance between a search query's popularity and difficulty. To he...

Ilia Kukharev
Ilia Kukharev
Mobile App Deep Linking — the definitive guide

Mobile App Deep Linking — the definitive guide

In this post, Branch Metrics expert explores how deep linking can help you ignite mobile growth, low...

Liz Feller
Liz Feller
How to Launch a Mobile Game in China: Tips from JoyPac

How to Launch a Mobile Game in China: Tips from JoyPac

China is the biggest mobile game market, but lots of publishers face challenges approaching this mar...

Falko Böcker
Falko Böcker
A surprising way for financial institutions to get new customers

A surprising way for financial institutions to get new customers

The examples of how using side projects — known as satellite apps — can help receive new bank custom...

Anatoly Sharifulin
Anatoly Sharifulin
5 Mobile App Design Tips to Help You Attract More Users

5 Mobile App Design Tips to Help You Attract More Users

Top design tips from the G2 experts to increase the number of installs and keep your users engaged.

Bridget Poetker
Bridget Poetker
7 Tips to Create Successful Mobile Games

7 Tips to Create Successful Mobile Games

Game publishers from GameAnalytics, Lab Cave, Kolibri Games, Wooga share core elements of a successf...

Olga Padulosi
Olga Padulosi

React to user feedback and market trends faster