• mobileuseracquisition
How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

Consequences of Apple’s new take on in-app user tracking are already sending ripples across the enti...

Anna Kochetkova
Anna Kochetkova
How to make more than $150 million on Casual Games every month: King's case study

How to make more than $150 million on Casual Games every month: King's case study

According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...

Natalie Stepanova
Natalie Stepanova
How to Launch a Mobile Game in China: Tips from JoyPac

How to Launch a Mobile Game in China: Tips from JoyPac

China is the biggest mobile game market, but lots of publishers face challenges approaching this mar...

Falko Böcker
Falko Böcker
A surprising way for financial institutions to get new customers

A surprising way for financial institutions to get new customers

The examples of how using side projects — known as satellite apps — can help receive new bank custom...

Anatoly Sharifulin
Anatoly Sharifulin
5 Mobile App Design Tips to Help You Attract More Users

5 Mobile App Design Tips to Help You Attract More Users

Top design tips from the G2 experts to increase the number of installs and keep your users engaged.

Bridget Poetker
Bridget Poetker
7 Tips to Create Successful Mobile Games

7 Tips to Create Successful Mobile Games

Game publishers from GameAnalytics, Lab Cave, Kolibri Games, Wooga share core elements of a successf...

Olga Padulosi
Olga Padulosi
How to Find New Mobile User Acquisition Channels

How to Find New Mobile User Acquisition Channels

Get out of Google-Facebook endless circle and find new mobile user acquisition channels and non-bana...

Lorenzo Rossi
Lorenzo Rossi
How is Support for the Largest Air Ticket Metasearch Engine Organized

How is Support for the Largest Air Ticket Metasearch Engine Organized

The co-founder of Usedesk and the Head of Customer Service of Aviasales talk about growing customer ...

Katerina Vinokhodova
Katerina Vinokhodova
How to increase user loyalty with review responses

How to increase user loyalty with review responses

How to reduce response time while increasing loyalty, attitudes, installs, and revenues when respond...

Anatoly Sharifulin
Anatoly Sharifulin
What Vanity Metrics May Harm Your App Growth, And What Are App Metrics To Track

What Vanity Metrics May Harm Your App Growth, And What Are App Metrics To Track

Key metrics for mobile apps: which ones will increase mobile app engagement, and which of them you d...

KC Karnes
KC Karnes
How to Promote an App Outside App Stores

How to Promote an App Outside App Stores

Steve P. Young, the founder of AppMasters.com, talks about how to get app downloads, and how to prom...

Steve P. Young
Steve P. Young

React to user feedback and market trends faster