• mobileuseracquisition
Webinar recap: Maximizing Your Mobile App's Ratings & Reviews

Webinar recap: Maximizing Your Mobile App's Ratings & Reviews

Expert content on app reputation management, brought to you by expert speakers! Read up and learn th...

Olivia Doboaca
Olivia Doboaca
Top 7 AI Tools That Read Customer Reviews for Actionable Feedback

Top 7 AI Tools That Read Customer Reviews for Actionable Feedback

Discover the top AI tools that read customer reviews and improve feedback analysis. Boost your app's...

Olivia Doboaca
Olivia Doboaca
Your Expert Guide to Navigating App Store Review Guidelines in 2025

Your Expert Guide to Navigating App Store Review Guidelines in 2025

Discover key App Store review guidelines, common mistakes that lead to rejections, and real case sto...

Olivia Doboaca
Olivia Doboaca
Webinar recap: how responding to customer feedback drives revenue

Webinar recap: how responding to customer feedback drives revenue

Experts say: boost your bucks with smart feedback! Here’s how.

Olivia Doboaca
Olivia Doboaca
ASA + ASO = ♥️. Capitalizing on Valentine’s Day and the Holiday Season

ASA + ASO = ♥️. Capitalizing on Valentine’s Day and the Holiday Season

Maximize holiday and Valentine's Day sales with these ASO & ASA tips!

Olivia Doboaca
Olivia Doboaca
Exploring mobile game user acquisition with TikTok ads

Exploring mobile game user acquisition with TikTok ads

Get insights on TikTok's ad tools and tips for creating compelling ads that bring in the big bucks.

Olivia Doboaca
Olivia Doboaca
Festive season 2023: how to win the race with Apple Search Ads

Festive season 2023: how to win the race with Apple Search Ads

This is it: the most lucrative season of the year. Learn tips & tricks to maximizing mobile app reve...

Katherine Nelidova
Katherine Nelidova
App pricing strategy: How to set a price model for your application

App pricing strategy: How to set a price model for your application

Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...

Sasha Hodes
Sasha Hodes
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Sasha Hodes
Sasha Hodes
What is Customer Churn? Definition + Calculation + Strategies | AppFollow

What is Customer Churn? Definition + Calculation + Strategies | AppFollow

Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...

Sasha Hodes
Sasha Hodes
The difference between Daily Active Users & Monthly Active Users

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes
Sasha Hodes
What is app localization? - How to grow your app

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Sasha Hodes
Sasha Hodes
How to Acquire Users for your Mobile App (UA Strategy)

How to Acquire Users for your Mobile App (UA Strategy)

Mobile user acquisition is the process acquiring new users for your app through various means of mar...

Sasha Hodes
Sasha Hodes
AppFollow at Cyprus IT Forum 2021

AppFollow at Cyprus IT Forum 2021

Head of Mobile Growth Consulting at AppFollow is taking part in the Game Dev Track at Cyprus IT Foru...

Irina Gatilova
Irina Gatilova
How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

Consequences of Apple’s new take on in-app user tracking are already sending ripples across the enti...

Anna Kochetkova
Anna Kochetkova

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