The ultimate 20-point checklist for mobile app KPIs

Are some KPIs more important than others? Yes, sort of. See which need your attention first.

Olivia Doboaca Mar 21, 2024

Welcome AppFollow 9.1!

UI changes, AI functionality, and Google Play filtering by country, and…more! See the latest changes...

Anatoly Sharifulin Mar 07, 2024

ASA + ASO = ♥️. Capitalizing on Valentine’s Day and the Holiday Season

Maximize holiday and Valentine's Day sales with these ASO & ASA tips!

Olivia Doboaca Jan 26, 2024

How to write proper mobile app ad copy

Tips & tricks on crafting awesome copy that will reel in more users for your app.

Olivia Doboaca Nov 23, 2023

Top 5 Monetization Strategies

Learn how to monetize effectively without compromising user experience, from freemium models to inte...

Olivia Doboaca Sep 20, 2023

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Anatoly Sharifulin Mar 08, 2022

What is Mcommerce? How it differs from Ecommerce

Mobile commerce (m-commerce) is a term that online entrepreneurs have been talking about a lot recen...

Anatoly Sharifulin Feb 22, 2022

Why mobile app internationalization matters

Before you take your app to the global market, you need to get your code up to scratch. Read this gu...

Anatoly Sharifulin Feb 18, 2022

Monthly Recurring Revenue: what is it & how to calculate it

To be truly successful, your mobile app business requires reliable revenue that’s visible month afte...

Anatoly Sharifulin Feb 08, 2022

App pricing strategy: How to set a price model for your application

Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...

Anatoly Sharifulin Feb 03, 2022

Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

App store ratings and reviews are crucial to conversion. Nowadays, 9 of 10 users look at an app’s r...

Nadya Pominova Feb 01, 2022

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Anatoly Sharifulin Jan 13, 2022

What is Customer Churn? Definition + Calculation + Strategies | AppFollow

Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...

Anatoly Sharifulin Jan 05, 2022

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Anatoly Sharifulin Dec 22, 2021

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Anatoly Sharifulin Dec 15, 2021