• growth
Why mobile app internationalization matters

Why mobile app internationalization matters

Before you take your app to the global market, you need to get your code up to scratch. Read this gu...

Sasha Hodes
Sasha Hodes
Monthly Recurring Revenue: what is it & how to calculate it

Monthly Recurring Revenue: what is it & how to calculate it

To be truly successful, your mobile app business requires reliable revenue that’s visible month afte...

Sasha Hodes
Sasha Hodes
App pricing strategy: How to set a price model for your application

App pricing strategy: How to set a price model for your application

Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...

Sasha Hodes
Sasha Hodes
Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

App store ratings and reviews are crucial to conversion. Nowadays, 9 of 10 users look at an app’s r...

Nadya Pominova
Nadya Pominova
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Sasha Hodes
Sasha Hodes
What is Customer Churn? Definition + Calculation + Strategies | AppFollow

What is Customer Churn? Definition + Calculation + Strategies | AppFollow

Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...

Sasha Hodes
Sasha Hodes
The difference between Daily Active Users & Monthly Active Users

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes
Sasha Hodes
What is app localization? - How to grow your app

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Sasha Hodes
Sasha Hodes
How to get the Editors’ Choice app badge on the Google Play Store

How to get the Editors’ Choice app badge on the Google Play Store

There are over 2 million apps for users to choose from, with many sharing features or executing the ...

Sasha Hodes
Sasha Hodes
Voice of the Customer (VOC) for Mobile Apps

Voice of the Customer (VOC) for Mobile Apps

What is Voice of Customer and why is it useful for app developers? How is it connected to user feedb...

Sasha Hodes
Sasha Hodes
How to Acquire Users for your Mobile App (UA Strategy)

How to Acquire Users for your Mobile App (UA Strategy)

Mobile user acquisition is the process acquiring new users for your app through various means of mar...

Sasha Hodes
Sasha Hodes
7 strategies to increase app user retention

7 strategies to increase app user retention

Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...

Sasha Hodes
Sasha Hodes
A guide to Cohort Analysis: improve user retention and reduce churn

A guide to Cohort Analysis: improve user retention and reduce churn

Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...

Sasha Hodes
Sasha Hodes
How to make a customer focused company

How to make a customer focused company

Customer focus is about building your around your customers' needs. But what are the benefits of cus...

Sasha Hodes
Sasha Hodes
Mobile App Customer Support: Why is it important?

Mobile App Customer Support: Why is it important?

Discover how you can use mobile app customer support to boost your app performance, increase ratings...

Kathryn Lye
Kathryn Lye

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