Top 5 Monetization Strategies

Learn how to monetize effectively without compromising user experience, from freemium models to inte...

Olivia Doboaca Sep 20, 2023

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Anatoly Sharifulin Mar 08, 2022

What is Mcommerce? How it differs from Ecommerce

Mobile commerce (m-commerce) is a term that online entrepreneurs have been talking about a lot recen...

Anatoly Sharifulin Feb 22, 2022

Why mobile app internationalization matters

Before you take your app to the global market, you need to get your code up to scratch. Read this gu...

Anatoly Sharifulin Feb 18, 2022

Monthly Recurring Revenue: what is it & how to calculate it

To be truly successful, your mobile app business requires reliable revenue that’s visible month afte...

Anatoly Sharifulin Feb 08, 2022

App pricing strategy: How to set a price model for your application

Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...

Anatoly Sharifulin Feb 03, 2022

Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

App store ratings and reviews are crucial to conversion. Nowadays, 9 of 10 users look at an app’s r...

Nadya Pominova Feb 01, 2022

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Anatoly Sharifulin Jan 13, 2022

What is Customer Churn? Definition + Calculation + Strategies | AppFollow

Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...

Anatoly Sharifulin Jan 05, 2022

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Anatoly Sharifulin Dec 22, 2021

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Anatoly Sharifulin Dec 15, 2021

How to get the Editors’ Choice app badge on the Google Play Store

There are over 2 million apps for users to choose from, with many sharing features or executing the ...

Anatoly Sharifulin Dec 06, 2021

Voice of the Customer (VOC) for Mobile Apps

What is Voice of Customer and why is it useful for app developers? How is it connected to user feedb...

Anatoly Sharifulin Nov 26, 2021

How to Acquire Users for your Mobile App (UA Strategy)

Mobile user acquisition is the process acquiring new users for your app through various means of mar...

Anatoly Sharifulin Nov 19, 2021

7 strategies to increase app user retention

Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...

Anatoly Sharifulin Nov 11, 2021