A guide to Cohort Analysis: improve user retention and reduce churn

Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...

Anatoly Sharifulin Oct 12, 2021

How to make a customer focused company

Customer focus is about building your around your customers' needs. But what are the benefits of cus...

Anatoly Sharifulin Sep 08, 2021

Mobile App Customer Support: Why is it important?

Discover how you can use mobile app customer support to boost your app performance, increase ratings...

Anatoly Sharifulin Aug 02, 2021

How to do customer research: The sauce to building chart-topping digital products

Customer research is key to building a deep understanding of your users, and will help you build a p...

Anatoly Sharifulin Jul 15, 2021

How to manage user reviews at scale: Three tactics for success

This blog post explores strategies that you can use to effectively manage user reviews at scale for ...

Anatoly Sharifulin Jul 06, 2021

Retention Metrics for DTC Brands: What Brands Need to Know

Helping brands selling direct to consumers understand the metrics they need to build a strategy to m...

Rajarshi Choudhuri May 31, 2021

Mobile App Deep Linking — the definitive guide

In this post, Branch Metrics expert explores how deep linking can help you ignite mobile growth, low...

Liz Feller Oct 03, 2019

The Ultimate Guide to Push Notifications: Tools & Case Studies

Push notification is one of the easiest ways to connect with your users. Though lots of people turn ...

Rhonda Martinez Sep 18, 2019

How to Increase User Retention: 10 UX Tips

Keeping user retention rate up can be a tough task. Yet, there are steps that you, as an app owner, ...

Dave Kearney Jun 18, 2019

How to Increase Customer Retention within the App

Customer retention marketing is essential at every stage of your app business. Our guest author Sam ...

Sam Makad May 30, 2019

How to Rank in the Top Apps List in 3 Months

Where to start working with users once you have published your app? Today we’re looking into retenti...

Anatoly Sharifulin Nov 20, 2018

AppFollow H2 ‘17 in review

TL;DR: Due to a very high load we missed our usual quarterly reports, so here’s a long one covering ...

Evgeny Kruglov Feb 26, 2018

GameAnalytics for game developers

“Analytics that empower you” — this slogan belongs to our new business partner GameAnalytics (GA), c...

Anatoly Sharifulin Jul 07, 2017

How AppFollow did in 2016

TL;DR: 2016 was a year we launched to public, raised first investments, got to Best bot of the Year ...

Evgeny Kruglov Apr 26, 2017

One year after Startup Sauna Demo Day

TL;DR: 1 year is a lot. Tons of things changed. Read how we managed to grow 10 times after Startup S...

Evgeny Kruglov Nov 24, 2016