What is Customer Churn? Definition + Calculation + Strategies | AppFollow
Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...
The difference between Daily Active Users & Monthly Active Users
Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...
What is app localization? - How to grow your app
So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...
How to get the Editors’ Choice app badge on the Google Play Store
There are over 2 million apps for users to choose from, with many sharing features or executing the ...
Voice of the Customer (VOC) for Mobile Apps
What is Voice of Customer and why is it useful for app developers? How is it connected to user feedb...
How to Acquire Users for your Mobile App (UA Strategy)
Mobile user acquisition is the process acquiring new users for your app through various means of mar...
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7 strategies to increase app user retention
Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...
A guide to Cohort Analysis: improve user retention and reduce churn
Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...
How to make a customer focused company
Customer focus is about building your around your customers' needs. But what are the benefits of cus...
Mobile App Customer Support: Why is it important?
Discover how you can use mobile app customer support to boost your app performance, increase ratings...
How to do customer research: The sauce to building chart-topping digital products
Customer research is key to building a deep understanding of your users, and will help you build a p...
How to manage user reviews at scale: Three tactics for success
This blog post explores strategies that you can use to effectively manage user reviews at scale for ...
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Retention Metrics for DTC Brands: What Brands Need to Know
Helping brands selling direct to consumers understand the metrics they need to build a strategy to m...
Mobile App Deep Linking — the definitive guide
In this post, Branch Metrics expert explores how deep linking can help you ignite mobile growth, low...
The Ultimate Guide to Push Notifications: Tools & Case Studies
Push notification is one of the easiest ways to connect with your users. Though lots of people turn ...
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