Author:

Sasha Hodes

6 Key Metrics that Measure Customer Satisfaction

6 Key Metrics that Measure Customer Satisfaction

Measuring customer satisfaction is helpful in reducing user churn, increasing user loyalty and drive...

Sasha Hodes
Sasha Hodes
Your go-to methods for increasing app engagement

Your go-to methods for increasing app engagement

App engagement is a key indicator of success. 90% of the time someone spends on their phone is spent...

Sasha Hodes
Sasha Hodes
The Guide to using a Competitive Matrix for Mobile Apps

The Guide to using a Competitive Matrix for Mobile Apps

A Competitive Matrix allows you to unpick your competitors' strengths and weaknesses, or new opportu...

Sasha Hodes
Sasha Hodes
How to get more app reviews on Google Play and the App Store

How to get more app reviews on Google Play and the App Store

Learn how to get app reviews and start making the most of them. From developing your app to building...

Sasha Hodes
Sasha Hodes
Customer Sentiment Analysis: Why is it so important?

Customer Sentiment Analysis: Why is it so important?

Customer sentiment analysis allows you to understand your customers’ different emotions while using ...

Sasha Hodes
Sasha Hodes
Helpshift’s integration with AppFollow: the ultimate combo of in-app customer support & review management

Helpshift’s integration with AppFollow: the ultimate combo of in-app customer support & review management

Learn how your can use the AppFollow integration with Helpshift to provide holistic customer support...

Sasha Hodes
Sasha Hodes
ASO vs SEO: How you can combine them to boost awareness

ASO vs SEO: How you can combine them to boost awareness

Although both ASO and SEO share some similar principles, both do very different jobs. Discover how t...

Sasha Hodes
Sasha Hodes
What are featured apps and why is it good to be featured?

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Sasha Hodes
Sasha Hodes
6 Ways to Improve Your App Ratings & Get 5 Stars | AppFollow

6 Ways to Improve Your App Ratings & Get 5 Stars | AppFollow

Rating well in the app stores is one of the most important success factors for your app. Discover th...

Sasha Hodes
Sasha Hodes
E-commerce & m-commerce: the key differences

E-commerce & m-commerce: the key differences

Mobile commerce (m-commerce) is a term that online entrepreneurs have been talking about a lot recen...

Sasha Hodes
Sasha Hodes
Why mobile app internationalization matters

Why mobile app internationalization matters

Before you take your app to the global market, you need to get your code up to scratch. Read this gu...

Sasha Hodes
Sasha Hodes
What is the average cost to develop an app?

What is the average cost to develop an app?

So, you’d like to build an app? Be prepared for the journey ahead, by learning about the average cos...

Sasha Hodes
Sasha Hodes
Monthly Recurring Revenue: what is it & how to calculate it

Monthly Recurring Revenue: what is it & how to calculate it

To be truly successful, your mobile app business requires reliable revenue that’s visible month afte...

Sasha Hodes
Sasha Hodes
App pricing strategy: How to set a price model for your application

App pricing strategy: How to set a price model for your application

Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...

Sasha Hodes
Sasha Hodes
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Sasha Hodes
Sasha Hodes

React to user feedback and market trends faster