Author:

Sasha Hodes

App pricing strategy: How to set a price model for your application

App pricing strategy: How to set a price model for your application

Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...

Sasha Hodes
Sasha Hodes
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Sasha Hodes
Sasha Hodes
Average revenue per user: How to calculate ARPU

Average revenue per user: How to calculate ARPU

Understanding the value of your users is key to identifying revenue drivers and growing your app’s p...

Sasha Hodes
Sasha Hodes
What is Customer Churn? Definition + Calculation + Strategies | AppFollow

What is Customer Churn? Definition + Calculation + Strategies | AppFollow

Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...

Sasha Hodes
Sasha Hodes
The difference between Daily Active Users & Monthly Active Users

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes
Sasha Hodes
What is app localization? - How to grow your app

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Sasha Hodes
Sasha Hodes
How to get the Editors’ Choice app badge on the Google Play Store

How to get the Editors’ Choice app badge on the Google Play Store

There are over 2 million apps for users to choose from, with many sharing features or executing the ...

Sasha Hodes
Sasha Hodes
ARPU vs LTV: How to increase the Lifetime Value of your app users

ARPU vs LTV: How to increase the Lifetime Value of your app users

Behind every successful app, there is a successful marketing strategy. Learn how LTV can be the diff...

Sasha Hodes
Sasha Hodes
Voice of the Customer (VOC) for Mobile Apps

Voice of the Customer (VOC) for Mobile Apps

What is Voice of Customer and why is it useful for app developers? How is it connected to user feedb...

Sasha Hodes
Sasha Hodes
How to Acquire Users for your Mobile App (UA Strategy)

How to Acquire Users for your Mobile App (UA Strategy)

Mobile user acquisition is the process acquiring new users for your app through various means of mar...

Sasha Hodes
Sasha Hodes
7 strategies to increase app user retention

7 strategies to increase app user retention

Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...

Sasha Hodes
Sasha Hodes
Q&A on Mobile App Reputation Management with Anna Kochetkova | AppFollow’s Industry Report

Q&A on Mobile App Reputation Management with Anna Kochetkova | AppFollow’s Industry Report

AppFollow released an industry report looking at reputation management in the app ecosystem — specif...

Sasha Hodes
Sasha Hodes
Why Ratings & Reviews are crucial to your ASO strategy

Why Ratings & Reviews are crucial to your ASO strategy

Search visibility & user acquisition are getting harder to achieve in heavily-saturated environments...

Sasha Hodes
Sasha Hodes
A guide to Cohort Analysis: improve user retention and reduce churn

A guide to Cohort Analysis: improve user retention and reduce churn

Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...

Sasha Hodes
Sasha Hodes
3 examples of how respond to positive reviews

3 examples of how respond to positive reviews

Responding to positive reviews ensures you’re providing a well-rounded level of support & customer e...

Sasha Hodes
Sasha Hodes

React to user feedback and market trends faster

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