Author:
Sasha Hodes
Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...
Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...
Understanding the value of your users is key to identifying revenue drivers and growing your app’s p...
Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...
Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...
So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...
There are over 2 million apps for users to choose from, with many sharing features or executing the ...
Behind every successful app, there is a successful marketing strategy. Learn how LTV can be the diff...
What is Voice of Customer and why is it useful for app developers? How is it connected to user feedb...
Mobile user acquisition is the process acquiring new users for your app through various means of mar...
Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...
AppFollow released an industry report looking at reputation management in the app ecosystem — specif...
Search visibility & user acquisition are getting harder to achieve in heavily-saturated environments...
Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...
Responding to positive reviews ensures you’re providing a well-rounded level of support & customer e...
