| Account pricing & usage |
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Free plan available
Start managing your app reviews with a free plan, no credit card required
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No credit card required |
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Free with a Google Play Developer account (one-time $25 registration fee) |
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Transparent public pricing
Clear pricing tiers you can look up before talking to anyone
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From £99/mo |
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Free to use (Google Play Developer registration required) |
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Unlimited apps & users
Add as many apps and team members as needed without per-seat pricing or usage caps
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Unlimited users on all plans; unlimited owned apps |
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Multiple team members supported with role-based access |
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Reply limits
How many review replies you can send per month
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Unlimited automated; 100–1,500 manual by plan |
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Unlimited manual replies |
| Review analysis |
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AI summary & semantic analysis
Get instant AI-powered summaries of all your reviews, semantic phrase analysis, and custom AI tags to understand user sentiment and feature requests at a glance
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Analyze app reviews with AI & automation
Automatically tag reviews with AI semantic analysis, monitor feedback trends over time, and summarize thousands of reviews in one click with AI-powered insights
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Phrase analysis
Monitor specific phrases or words from reviews to catch emerging trends, recurring issues, or feature requests as they arise
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Unified cross-platform feed with AI summary
View all your reviews from App Store, Google Play, and other platforms in one intelligent feed with AI-generated summaries and cross-platform sentiment comparison
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Anomaly detection & smart alerts
Automatically detect unusual spikes in negative reviews, rating drops, or emerging issues with intelligent alerts that help you respond before problems escalate
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| Review responses |
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Reply to reviews with AI & automation
Reply at scale with a consistent brand voice using templates, AI suggestions, custom prompts, knowledge base support, and automation (with optional manual approval)
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Reviews translation
Automatically translate reviews and replies into any language to understand and respond to your global user base without multilingual staff
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Basic review translation available; no automated reply translation |
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Saved views & presets
Create and save custom filtered views of your review feed for quick access to the segments that matter most to your team
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Knowledge base support for AI replies
Train AI with your own documentation, FAQs, and support content to provide accurate, contextually relevant responses that match your product knowledge
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AI agentic mode (autonomous agent)
Let AI autonomously handle review responses end-to-end with intelligent decision-making, learning from your brand voice, and adapting to user sentiment
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Coming 2026 |
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Template rephrasing & translation
AI automatically rephrases your templates to avoid repetitive responses and translates them to match the user's language for personalized communication
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Auto-reply with customizable rules
Automate customer service for repetitive reviews or simple comments with rule-based auto-replies, so you can focus on higher-priority tasks
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Automated Report a Concern
Automatically flag and report spam, offensive, or fraudulent reviews at scale
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| Review tagging & categorization |
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Manual tags
Create and apply your own custom tags to organize reviews by topic, feature, or any category relevant to your workflow
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Auto-tags with custom rules
Set up rule-based automation to instantly categorize incoming reviews by sentiment, keywords, rating, or other filters without manual effort
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AI semantic tags
AI automatically identifies topics, sentiment, and themes in reviews using semantic understanding, going beyond simple keyword matching
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Custom AI semantic tags
Create your own AI-powered tag categories that automatically classify reviews based on your specific business needs and product features
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| Reporting & performance tracking |
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Executive reports & automation performance
Generate executive-ready reports with PDF export, track agent and automation performance, and measure the ROI of your review management efforts
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Agent performance reports
Track individual agent productivity, response times, and quality metrics to optimize your support team's performance
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Custom dashboards
Build custom dashboards to monitor all the KPIs you care about on a single page, with scheduled email delivery
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PDF export for reports
Export polished, presentation-ready PDF reports for stakeholders and executive reviews with all key metrics and visualizations
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CSV / Excel export
Export your review data and analytics to CSV or Excel format for further analysis or integration with your existing tools
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Limited
Performance and financial data can be exported to CSV; review data export requires the Play Developer API |
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Automation performance tracking
Monitor your automation rules and triggers, whether they're having the desired impact or need tweaking, and keep tabs on ROI.
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Reply effect tracking
Measure the impact of your review replies on star ratings to understand ROI and optimize your response strategy
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| ASO & competitive intelligence |
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Keyword discovery & analysis
Build keyword lists, analyze search popularity, difficulty, and find the right keywords with AI-powered suggestions to boost app store visibility
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Competitor intelligence & benchmarking
Analyze competitor review sentiment, feature requests, bug reports, keyword strategies, and store performance to refine your roadmap and find market gaps
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Limited
Benchmarks section shows anonymized peer comparisons for installs, crashes, and ratings; no keyword or metadata competitor tracking |
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Top charts & featuring monitoring
Track top chart rankings, featuring opportunities, featuring trends and history, and in-app events across app stores in real time
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User feedback as ASO lever
Harness user feedback to identify competitive advantages and integrate them into your app page, screenshots, and metadata to attract more users
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Store listing experiments & A/B testing
Test different store listing variants — icons, screenshots, descriptions — to identify what drives the most conversions
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Coming 2026 |
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Store Listing Experiments allow A/B testing of icons, screenshots, and short descriptions natively |
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App growth consulting & services
Access to ASO experts, growth consulting, creative development, conversion optimization, and localization best practices based on industry benchmarks
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Documentation, community forums, and standard developer support only; no ASO or growth consulting |
| Basic integrations |
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CRM integrations
Centralize app store reviews in existing workflows with integrations into Slack, Zendesk, Salesforce, Intercom, and more
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AI summary alerts via email
Receive intelligent email digests with AI-generated summaries of your latest reviews, highlighting key trends and urgent issues
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Slack integration
Get review alerts and summaries directly in Slack for seamless team collaboration
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MS Teams integration
Get review alerts and AI summaries directly in Microsoft Teams for seamless collaboration with your distributed teams
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Tableau integration
Connect review data to Tableau for advanced business intelligence dashboards and custom reporting
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Limited
Data can be piped to Looker Studio (formerly Google Data Studio) |
| API & data access |
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Full API access
Comprehensive API access to all review management features included in your plan
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Limited
Google Play Developer API covers reviews and financial reporting |
| Enterprise & security |
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ISO 27001 certified
Platform is ISO/IEC 27001 certified, ensuring industry-standard data security and compliance for enterprise customers
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Varies
Google holds broad ISO 27001 certification across its cloud infrastructure |
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GDPR & PCI DSS compliant
Full compliance with EU data protection regulations (GDPR) and payment card industry standards (PCI DSS) for secure data handling.
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SSO (Single Sign-On)
Enterprise-grade SSO support to centralize and secure team access
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Limited
Google Workspace accounts can be used for access |
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Role-based access controls
Set up who can see what, track who did what and when, and keep sensitive feedback locked down with granular permissions
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Limited
Predefined roles available (Admin, Release manager, etc.) |
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Dedicated customer success manager
A named CSM who knows your account and helps you hit your targets, with dedicated onboarding sessions for all team members
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Developer support and documentation only; no account management |
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Dedicated servers
If you need your own server for performance or security reasons, that option is available
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99.5% uptime guarantee
Your reputation monitoring doesn't stop working when you need it most. Backed by an SLA with a guaranteed 99.5% uptime
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99.5% SLA |
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No published SLA; outages are outside your control |
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Onboarding & training
Structured onboarding with dedicated sessions, hands-on guidance, and ongoing training to ensure your team gets value from day one
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Self-service documentation and Google Play Academy only |
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Priority support in Slack
Get fast, dedicated support directly in your team's Slack channel
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Priority support in MS Teams
Get fast, dedicated support directly in your Microsoft Teams channels for teams that rely on the Microsoft ecosystem
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Product feature prioritization
Enterprise customers get a direct line to influence the product roadmap and prioritize features that matter to their business
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Google's roadmap is Google's to decide |
