Review Management & ASO Tools for Mobile Publishers

Gaming publishers managing 10 to 100 or more apps cannot afford to miss a wave of bad reviews. AppFollow gives your team AI-powered review management, ASO for games, and player sentiment analysis all in one dashboard.

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Trusted by top companies and millions of apps

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Extract player insights

Extract player insights

Know what’s breaking before your rating drops.

Automate player support

Automate player support

Catch and tag critical issues before they tank your rating

Maintain high average rating

Maintain high average rating

Respond to negative reviews 10x faster with AI automation

Everything a gaming app or publisher might need

AI-powered review management

AI-powered review management

Let AI handle routine responses while your team focuses on critical issues. Set up auto-replies for common complaints and watch your response rate jump by 35-50%. Works across App Store, Google Play, and other platforms.

Real-time feedback detection

Never miss critical feedback again. Automatic tagging and alerts notify your team instantly when players report crashes, payment issues, or gameplay problems. Fix problems before they hurt your rating.

Real-time feedback detection
Player sentiment analysis

Player sentiment analysis

Understand what gamers love and hate about your game. AI summaries distill thousands of reviews into clear insights about gameplay, monetization, and performance issues.

ASO for mobile games

App Store Optimization (ASO) isn't a separate tool — it's built into the same dashboard. Track your game's keyword rankings on iOS and Google Play, see which keywords your competitors rank for, and get AI-suggested keywords based on search volume and difficulty. Featured reviews and star ratings feed directly into your store conversion rate, so the same review data you're already collecting also sharpens what you optimize for.

ASO
Truly a game-changer

Gameloft manages 100+ games with AppFollow. Response time improved 10x.

One dashboard, four things:

  • Reputation management — reply to and tag reviews with AI
  • ASO — track keyword rankings and get AI keyword suggestions
  • Analytics — sentiment reports and performance data per title
  • Competitor intelligence — benchmark ratings, keywords, and store performance against any competitor

Steam support is here. Manage your full gaming portfolio in one place.

AppFollow now supports Steam so that you can manage both app stores and Steam reviews from a single dashboard. Analyze player reviews and discussions, respond to feedback, and track sentiment across every platform your games live on.

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Steam
Wargaming
"We've been using AppFollow for six or seven years now. A lot of what we do runs through it, the Zendesk integration, responding to reviews, putting together quarterly reports, the AI features. Steam support is something we'd wanted for a long time, so that's been good to have too."
 

Sergei Rakitski, Platform Relations Director at Wargaming

Gameloft
"AppFollow allows us to better understand how our players perceive our games and can quickly spot any pain points and address them to the teams in charge, helping players to actively reach a better gaming experience. 62% of ratings from reviews increased after a response. We also saw a 10x increase in average response time after starting using AppFollow."
 
Ana Maria Chelaru, Global Engagement Marketing Manager, Gameloft
G5 entertainment

 

"We've seen a 24% reduction in time spent on repetitive tasks since integrating AI into our user communication flow. Automated responses and faster feedback analysis have improved both efficiency and personalization. As AI models continue to evolve, we believe analysis will become more in-depth, detecting sentiment shifts, and understanding potential issues before they arise."
 
Customer Support Team, G5 Entertainment
Kama Games
"Steam's console is virtually useless. There's basically no sorting; you filter for the past week's useful reviews, and they show up completely out of order: the 14th, then the 10th, then the 7th, all mixed up. Reply to one, and everything resets. AppFollow just works - review comes in, I open it, answer it, and move on."
 

Support team, Kama Games

Keep your workflow intact. AppFollow integrates seamlessly with:

App Stores: App Store Connect, Google Play Console, Microsoft Store, Apple Arcade, HUAWEI AppGallery, Galaxy Store, Steam (NEW)

Communication: Slack, Discord, Email, Microsoft Teams

Help Desk: Zendesk, Helpshift, Salesforce, Intercom

Integrations
Case studies

Loved by marketers, product managers, and support teams

  • How Gameloft achieved 10x faster review response time with AppFollow
    Stat: 10x faster response time

  • How AppFollow AI Automation made review management easier for Joyteractive
    Stat: 91% reply rate achieved with the help of automation

See all gaming case studies →

FAQ

How can AppFollow help improve my game’s star rating?

AppFollow helps gaming publishers improve star ratings through three mechanisms: AI-powered review replies (faster response rates correlate directly with higher ratings), real-time alerts on negative trends so teams can act before issues escalate, and ASO tools that surface the keywords and metadata changes driving store visibility. Gameloft, for example, achieved a 10x improvement in response time using AppFollow’s automation.

Does AppFollow work with all major gaming platforms?

Yes. AppFollow supports App Store (iOS), Google Play (Android), Microsoft Store, Apple Arcade, HUAWEI AppGallery, Galaxy Store, and Steam (available July 1, 2026). Discord and Reddit integrations are on the roadmap. This makes AppFollow the only review management platform that covers both mobile and PC gaming platforms in one place.

How does AppFollow handle review volume for publishers managing 100+ games?

AppFollow is built for multi-title management at scale. Publishers can manage all their games from a single dashboard, set up per-title AI auto-reply rules, receive aggregated sentiment reports across their entire portfolio, and benchmark any title against competitors. There are no per-app limits on review volume.

How can AppFollow help my game development team?

AppFollow surfaces structured player feedback directly to product and development teams via AI semantic analysis, smart tagging, and customizable alerts. When players report crashes, payment issues, or gameplay problems, your team gets notified in real time — before the issue spreads across reviews and tanks your rating.

Can AppFollow help me understand what my competitors are doing?

Yes. AppFollow’s competitor intelligence tools let you track competitor game ratings, monitor their review sentiment, watch for keyword and metadata changes, and benchmark your app’s store performance against any competitor in your category — across App Store, Google Play, and Steam.

Does AppFollow support Steam reviews?

Yes — Steam support is available from July 1, 2026. You can manage App Store, Google Play, and Steam reviews in the same AppFollow dashboard, with the same AI automation and analytics tools you already use for mobile.

Does AppFollow include ASO tools for mobile games?

Yes. AppFollow tracks your game's keyword rankings across iOS and Google Play, monitors which keywords your competitors rank for, and uses AI to suggest new keyword opportunities based on search volume and difficulty. The same dashboard you use for review management also covers ASO, so publishers don't need a separate tool for rankings and metadata.