--- title: How HyperHug Drove 1,100 Rating Updates With 50,000 Replies description: HyperHug replied to 50,000 legacy reviews and drove 1,100 rating updates—an average +1.461 star lift with a 2.2% conversion rate. image: https://get.appfollow.io/hubfs/HyperHug.jpg --- [![AppFollow](https://cdn.appfollow.io/assets/site/img/logo.svg) ![AppFollow](https://cdn.appfollow.io/assets/site/img/logo-mini.svg)](https://appfollow.io) Platform [App Monitor Discover areas for improvement and differentiation from user feedback and competitor insights.](https://appfollow.io/monitor-app-performance) [ASO Tools Harness valuable market intelligence for targeted messaging and better organic reach.](https://appfollow.io/aso) [AI-Powered Review Management Take the next step in how your business engages with user reviews.](https://appfollow.io/app-review-management-tool) [Workflow Automation Respond to reviews, sort and report offensive ones automatically. 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Get higher rankings through data and competitive intelligence.](https://appfollow.io/marketing-teams) [Enterprise Get 99.5% uptime, enterprise security, and dashboards that connect sentiment to business metrics.](https://appfollow.io/enterprise) [See more Explore solutions by industry, team & scale.](https://appfollow.io/solutions) [Consultancy](https://appfollow.io/asoconsulting) [Customers](https://appfollow.io/customers) Resources ![](https://cdn.appfollow.io/assets/site/img/union.svg) [Blog Explore expert articles and case studies on app growth, ASO, user retention, and mobile SaaS trends.](https://appfollow.io/blog) [E-books, guides & more Enhance your app reputation management skills with our collection of valuable resources.](https://appfollow.io/learning-hub) [Webinars Attend insightful webinars covering mobile app reputation, customer satisfaction, ASO, and more.](https://appfollow.io/webinars) [API for Developers Leverage our API to seamlessly integrate AppFollow with other services.](https://appfollow.io/appfollow-api) [Glossary Find explanation of every term about your app performance on app stores from AppFollow experts.](https://appfollow.io/glossary) [Help Center Find expert tips and solutions for utilizing AppFollow to its maximum potential.](https://support.appfollow.io) [Academy Explore AppFollow functions to master your business goals with comprehensive ASO and review management tutorials.](https://appfollow.io/appfollow-for-reviews-management-aso) [Trust Center Learn how AppFollow protects your data with industry-leading security practices, ISO 27001 certification, and trusted infrastructure.](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security) [Pricing](https://appfollow.io/pricing) Contact sales [Log in](https://watch.appfollow.io) [Sign up](https://watch.appfollow.io/signup) How HyperHug Used AppFollow to Reconnect with 50,000 Players Through a Mass Reactivation Campaign Mobile survival game re-engages legacy players with AI-powered review replies ![HyperHug + AF](https://get.appfollow.io/hubfs/Group%2044344.png "HyperHug + AF") ![HyperHug](https://get.appfollow.io/hubfs/2Huper.png "HyperHug") After significantly improving Oxide: Survival Island, HyperHug faced a unique challenge: thousands of legacy reviews from dissatisfied players who had never experienced the revamped game. Using AppFollow's automation, they launched a reactivation campaign to invite former players back, resulting in 1,100 users updating their ratings with an average improvement of +1.461 stars. **Challenges** - ~50,000 legacy reviews (August 2021 – August 2025) from users who experienced the game before HyperHug's improvements - No previous replies to negative reviews meant thousands of dissatisfied players had never been addressed ![Goals](https://get.appfollow.io/hubfs/Goals-2-1.png "Goals") Numbers reached with AppFollow 50K replies sent to legacy reviews 1,100 users changed their rating 2.2% conversion rate (replies → rating changes) +1.461 average reply effect (rating improvement) Key satisfaction (positive changes) - Successfully reached 50,000 legacy users who had left negative reviews, inviting them to experience the improved game - Achieved a +1.461 reply effect, meaning users who updated their reviews raised their rating by more than 1 star on average - Used AppFollow Enterprise automation to efficiently process the large volume of replies - Cleared a large backlog of unanswered legacy reviews. - Improved player sentiment through consistent and personalized communication. About the campaign HyperHug made significant investments in improving Oxide: Survival Island, delivering major upgrades across the game, including improved graphics, new content, gameplay features and overall stability. With the game now in a much better state, the team wanted to reconnect with players who had left negative reviews during the game's earlier, less polished phase. Using AppFollow's Enterprise automation, HyperHug sent personalized "reactivation" replies to approximately 50,000 reviews rated 1-4 stars that had never received a response. The campaign covered reviews from August 2021 through August 2025, inviting users to return and experience the improved version of the game. HyperHug prioritizes player care by listening to every report and resolving issues fast, helping players feel supported through any in-game difficulties. 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