Vera Rabkina, Head of Product at Appfollow will make a presentation about the importance of App Reviews and how it affects the metrics at leading Europe’s games conference Nordic Game Conference 2021.

Starting from May 25th 9:10 AM CET Vera Rabkina's speech on: “How App Reviews have become the North Star Metric for any big player in the mobile market” will be available to watch online.

During the talk, Vera will tell in detail how to build a review strategy, how app reviews affect the metrics, and why it is important to pay attention to it.
“Reviews are the only aspect to affect both CAC & LTV, so ignoring them is ignoring a great growth opportunity”, - Vera makes a specific mention of it.
On top of that, she will cover a number of cases from leading gaming companies on how they work with reviews to increase app rating and customer satisfaction.

May 26th at 11:30 AM CET Vera will be available online in NG Discord Channel to answer all the questions on the presentation.

Vera Rabkina is the Head of Product at AppFollow. With vast experience in mobile gaming (Gismart, Viaden), she brings all her knowledge to enhance building great services for app management at AppFollow.