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google play store

Changes to Google Play average rating: how to prepare

Google announced changes to the way it calculates an app's average rating. The good news is that the new rating will display the app's current ranking. The bad news is that a lot of apps will see their average rating drop.

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Anatoly Sharifulin

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ASO for Aviasales apps for 30+ languages, we got about 54X growth in both Google Play and App Store.

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Ilia Kukharev

Google Play keyword tool update. Now with traffic score.

Try out the most accurate Google Play traffic score on the market. Check the keyword popularity for every keyword in every country!

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Ilia Kukharev

4.7 May Update

Google Play scoring; improved keyword grouping; new conversion rate graphs in ASO Analytics; reviews semantics in email reports; supporting new app stores, and more.

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Mary Kulikova

Google I/O 2019: Play Store updates for ASO managers

New Play Store features, app rating and reviews changes, custom groups and listing experiments — everything Google announced at I/O 19.

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Olga Padulosi

2019 App Store and Google Play Screenshot Guidelines

Explore the nuances of working with iOS, iPad, and Android app store screenshots. Even when following official guidelines, it's easy to miss details that negatively affect conversion rates.

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Anatoly Sharifulin

Google Play Store changes and how they will affect ASO in 2019

Last week at GDC 2019, Google announced several updates of the Google Play Store. How will they change game ASO in particular and what Android developers will need to do to win in Google Play we are going to discuss below.

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Olga Padulosi

App Store and Google Play A/B Testing Strategies to Try in 2019

Noga Szpiro from StoreMaven talks about App Store Optimization strategies, experiments, and ways to increase conversion rate in 2019.

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Noga Szpiro

Google Play Store biggest redesign. Is it ASO-friendly?

How new design will affect install conversion rate and your ASO strategy

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Ilia Kukharev