China is the biggest mobile game market, but lots of publishers face challenges approaching this market. GameAnalytics and JoyPac shared 7 most essential tips to keep in mind while launching in China.
The examples of how using side projects — known as satellite apps — can help receive new bank customers through the app stores. Spoiler: no expensive promotion channels will be required.
Top design tips from the G2 experts to increase the number of installs and keep your users engaged.
Game publishers from GameAnalytics, Lab Cave, Kolibri Games, Wooga share core elements of a successful mobile game: marketing approaches, communication with users, and game monetization.
Get out of Google-Facebook endless circle and find new mobile user acquisition channels and non-banal approach to promote your app. Here's how to choose them, which one works better, and where to start.
The co-founder of Usedesk and the Head of Customer Service of Aviasales talk about growing customer service from outsource to a full-house team.
How to reduce response time while increasing loyalty, attitudes, installs, and revenues when responding to reviews
Key metrics for mobile apps: which ones will increase mobile app engagement, and which of them you definitely must avoid.