Author:
Sasha Hodes
How to calculate Customer Acquisition Cost (CAC)
Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...
Average revenue per user: How to calculate ARPU
Understanding the value of your users is key to identifying revenue drivers and growing your app’s p...
What is Customer Churn? Definition + Calculation + Strategies | AppFollow
Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...
The difference between Daily Active Users & Monthly Active Users
Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...
What is app localization? - How to grow your app
So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...
How to get the Editors’ Choice app badge on the Google Play Store
There are over 2 million apps for users to choose from, with many sharing features or executing the ...
ARPU vs LTV: How to increase the Lifetime Value of your app users
Behind every successful app, there is a successful marketing strategy. Learn how LTV can be the diff...
Voice of the Customer (VOC) for Mobile Apps
What is Voice of Customer and why is it useful for app developers? How is it connected to user feedb...
How to Acquire Users for your Mobile App (UA Strategy)
Mobile user acquisition is the process acquiring new users for your app through various means of mar...
7 strategies to increase app user retention
Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...
Q&A on Mobile App Reputation Management with Anna Kochetkova | AppFollow’s Industry Report
AppFollow released an industry report looking at reputation management in the app ecosystem — specif...
Why Ratings & Reviews are crucial to your ASO strategy
Search visibility & user acquisition are getting harder to achieve in heavily-saturated environments...
A guide to Cohort Analysis: improve user retention and reduce churn
Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...
3 examples of how respond to positive reviews
Responding to positive reviews ensures you’re providing a well-rounded level of support & customer e...
The quick guide to AppFollow 7.0
The comprehensive guide to the latest version of AppFollow: 7.0. Learn about the variety of excitin...
Let AppFollow manage your
app reputation for you
