App Store Bugs That May Drop Your App Visibility and Conversion Rate

Go to the profile of Olga Padulosi
Olga Padulosi
App Store Bugs That May Drop Your App Visibility and Conversion Rate

Table of Content:

  1. Incorrect attribution of App Store Search impressions
  2. Incorrect App/Web Referrer traffic attribution.
  3. Not all words in the subtitle are being indexed.

The end of October was terrifying for the iOS app owners not only because of Hallowe’en but as well because of another bug in the App Store that wiped out over 20M ratings. Popular apps like Starbucks, Hulu, Nike, Google and other were affected.

Even though this bug was fixed, there are more left in the App Store, and some of them haven’t been addressed by the Apple team since May.

Here is a list of the iOS App Store bugs that we know to be still active and that may affect your app visibility and conversion rate.

signup_boosting

1. Incorrect attribution of App Store Search impressions

The iOS 13 update brought with it a bug that causes a part of App Store Search impressions to be attributed as Browse. While Downloads are being attributed correctly, this bug results in a wrong conversion rate number for the Search channel. If you, say, have a 1,000 impressions and 1,200 installs, your Search channel conversion rate will be 120%, as another 1,000 impressions were attributed as Browse.

2. Incorrect App/Web Referrer traffic attribution.

Apple seems to be messing around with the Browse traffic as there is another issue with it: part of your paid traffic (app or web referrer) can be shown as App Store Browse.

3. Not all words in the subtitle are being indexed.

This was the bug we’ve talked about in May and that affected lots of users. If you have exactly 30 symbols in your app’s subtitle, the App Store algorithms do not index the last word. Which leads to losing your positions for the search terms. Apple seems to have fixed it but it keeps on appearing from time to time. Thus, play safe, update the app if you have 30 symbols in your subtitle or, better, cut it short to 29 symbols.

We will continue monitoring Apple’s App Store bugs and keep you updated. If we missed any bugs, do let us know, we’ll update the post.

Read other posts from our blog:

A bug in the App Store drops apps’ downloads by half

A bug in the App Store drops apps’ downloads by half

Apps using 30 symbols in the subtitle stopped being indexed by the App Store. A major bug that happened on May 18th still hasn't been fixed (as of June 4th).

Olga Padulosi
Olga Padulosi
5 Types of App Reviews To Watch Out For

5 Types of App Reviews To Watch Out For

There's a misthought that 1-star reviews are the most important ones. However, ignoring the rest of reviews leads to overlooking hidden problems, questions, or product drawbacks. Find out which of them have the most impact on your product and users.

Mary Kulikova
Mary Kulikova
New Channels of Mobile Games User Acquisition

New Channels of Mobile Games User Acquisition

How to boost your user acquisition through working with user reviews and game rating. What app store reviews impact and how how to respond to them to get new gamers.

Anatoly Sharifulin
Anatoly Sharifulin