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App Store Optimization 2019

Looking to promote your mobile game or app this year? We’ve gathered a list of the best app store optimization conferences and app promotion events which we’re looking forward to this year coupled with the AppFollow proven tactics, which, in our opinion, will work in 2019.     


What Questions About Mobile App Promotion to Ask This Year

Given that both App Store and Google Play didn’t have radical changes in 2018, most of app promotion tactics will remain the same. However, due to stores’ updates and new features, you do have something to think about.

Here’s the questions to ask while considering a new ASO strategy in 2019:

  1. How to promote in-app purchases and bundles in App Store?
  2. How to perform app store keyword optimization for an iOS app given the App Store featured cards, in-app purchases and bundles?
  3. Why to support CarPlay for iOS apps if you have a navigation app?
  4. What screenshots to use in the updated Google Play?
  5. How to get your app or game featured?
  6. How to improve app’s rating?
  7. Why and how to work with featured reviews?
  8. How to increase users’ retention?
  9. How to promote mobile game outside app stores?

We don’t have all the answers, but do have tools and best practice to grow your app or game this year.

    

Which ASO and UA Tactics You Can Already Use

Here’s best practice from AppFollow users, partners, and experts to help you grow your app ranking, get more downloads and increase user retention rate.

1. Optimize your keywords and track their performance

2. Improve your app’s ranking and get more installs

3. Increase your retention rate

     

Which App Store Conferences 2019 To Attend

Event

Date

Location

January`19

iOS Conf

17-19

Singapore, Malaysia

Pocketgamer Connects

21-22

London, UK

App Promotion in 2019 online webinar

29

Online

Games First

29

London, UK

February`19

App Growth Summit LA

7

Los Angeles, USA

Marketing Technology Fair

7-8

Tokyo, Japan

DICE Summit

11-13

Las Vegas, USA

White Nights

12-13

Berlin, Germany

Mobile Growth Summit

13-14

San Francisco, USA

How to grow your mobile app and game. AppFollow Meetup

13

Berlin, Germany

Mobile World Congress

25-28

Barcelona, Spain

March`19

QCon

4-6

London, UK

DGC

5-6

Dubai, UAE

AppDevCon

12-15

Amsterdam, Netherlands

GDC

18-22

San Francisco, USA

Game Connection

18-22

San Francisco, USA

App Promotion Summit ASO Live

21

Berlin, Germany

Pro Mobile Conference

24-25

Shirley, UK

MobileTech Conference & Summit 2019

25-27

Munich, Germany

Digital Marketing Innovation Summit

26-27

New York, USA

April`19

App Promotion Summit

4

London, UK

Quo Vadis

8-9

Berlin, Germany

DroidCon

8-9

Boston, USA

Content Tech Summit

8-10

San Diego, USA

Game Week Berlin

8-14

Berlin, Germany

Mobile and App Marketing

10

Amsterdam, Netherlands

Dublin Tech Summit

10-11

Dublin, Ireland

GameDev

11-12

Tallinn, Estonia

Reboot Develop Blue

11-13

Dubrovnik, Croatia

ECGConf

16-18

Raleigh, USA

App Builders

29-30

Lugano, Switzerland

May`19

MAU Grow Summit

1-2

Las Vegas, USA

iFest

5

Seattle, USA

Google I/O

8-10

Mountain View, USA

App Marketing New York Summit

9

New York, USA

The Next Web

9-10

Amsterdam, Netherlands

White Nights CEO Summit

13-14

Barcelona, Spain

Mobile Growth Summit

15

London, UK

DevGamm

16-17

Moscow, Russia

DES

21-23

Madrid, Spain

App Store Optimization Conference

22

Berlin, Germany

Nordic Games

22-24

Malmö, Sweden

App Growth Summit

23

Berlin, Germany

Digital Dragons

27-28

Krakow, Poland

SubSummit

29-31

New Orleans, USA

June`19

WWDC

4-8

San Jose, USA

We are developers

6-7

Berlin, Germany

Mobile Spree

6

Berlin, Germany

Applause

7

Barcelona, Spain

Mobile Connect

10-12

San Diego, USA

London Tech Week

10-14

London, UK

App Growth Summit

11

Seattle, USA

Mobile Growth Summit

14

Singapore, Malaysia

ConnecTechAsia

17-18

Singapore, Malaysia

Games for Change Festival

17-19

New York, USA

White Nights

19-20

St. Petersburg, Russia

MWC Shanghai

26-28

Shanghai, China

App design & development Conference

26-28

Barcelona, Spain

App Promotion Summit

27

New York, USA

July`19

Droidcon Berlin

1-3

Berlin, Germany

Digimarcon

7-14

Orlando, USA

Develop: Brighton

9-11

Brighton, USA

Serious Play Conf

10-12

Montreal, Canada

Mobile Growth Summit

18

New York, USA

August`19

Gamescom

20-24

TBA, Germany

September`19

External Development Summit

4-6

Vancouver, Canada

MobileNext

17-18

Litchfield Park, USA

Mobile Growth Summit

18-19

Berlin, Germany

Tokyo Game Show

21-22

Tokyo, Japan

Milan Games Week

27-29

Milan, Italy

October`19

Mobile and App Marketing

3

Amsterdam, Netherlands

UXDX

7-8

Dublin, Ireland

Mobile Spree

10

San Francisco, USA

White Nights

16-17

Moscow, Russia

EGX

17-20

London, UK

Game Industry Conference

17-20

Poznan, Poland

AI Digital Marketing

18-19

Hong-Kong

Rotterdam Games Week

18-20

Rotterdam, Netherlands

Mobile World Congress

22-24

Los Angeles, USA

App Growth Summit

24

San Francisco, USA

Middle East Games Con

24-26

Abu Dhabi, UAE

App Store Optimization Conference

TBA

New York, USA

November`19

Mobile Growth Summit

8-9

Hong-Kong

Aalto University Developing Entrepreneurship

16-23

Helsinki, Finland

Slush

21-22

Helsinki, Finland

TechDay

25

London, UK

Devgamm

TBA

Minsk, Belarus

December`19

App Growth Summit

5

Singapore, Malaysia

App Promotion Summit

5

Berlin, Germany

Tap Conference

TBA


International Games Week

TBA

Melbourne, Canada


Check our tips, create your own event list and let’s catch up!

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