müüv

müüv is a smart audio coaching experience that fits into your life. WHY MÜÜV? The modern fitness paradigm fails - the only ones who can succeed are fitness fanatics. müüv is for people that want clarity and flexibility mixed with some fun for a healthy and sustainable lifestyle. WHO CREATED MÜÜV? müüv was developed by world-class kinesiologists, behavioral psychologists, and technologists who combined what they learned from their education and experience helping over 8 million people in our other digital products to conceive müüv. WHAT ARE OUR CORE BELIEFS? • YOU SHOULDN’T HAVE TO CHOOSE BETWEEN SOMETHING YOU WANT TO DO AND WORKING OUT: We believe if you don’t have to choose between a good workout and watching TV, listening to music, messaging with friends, or even working, you’re more likely to work out. That’s why we created a SMART AUDIO COACHING APP that works with all your favorite music, podcasts, TV, movies, messaging, and email to fit working out into your life. • CREATORS RULE: We believe if you’re able to create your own workout, you’re more likely to enjoy it and come back. That’s why we created a FUN WORKOUT BUILDER that allows you to customize the music, coaching, and more you want to move to. • WE SHOULD MEET YOU WHERE YOU ARE: We believe if you share things you know (like how you feel today, how much time you have) without stressing about the things you don’t know (like what series of exercises will strengthen your core), you’re more likely to have a great work out. That’s why we created a smart engine that instantly generates kinesiologist-optimized PERSONALIZED ROUTINES based on your preferences. • WORK OUT ENOUGH TODAY TO BE ABLE TO WORK OUT AGAIN TOMORROW: We believe moving at the right intensity versus going as hard as you can helps you avoid fatigue and injury. That’s why our smart engine provides OPTIMIZED EXERCISES to give you a great workout today with enough for tomorrow. • ADAPTIVE > STATIC: We believe dynamic workouts that react to your feedback immediately get more results than workouts that don’t. That’s why our smart engine ADAPTS TO YOUR FEEDBACK AND BIOMETRICS IN REAL TIME. • SMART > DUMB: We believe workouts that evolve to match your individual progress keep you improving better than rigid programs that don’t. That’s why our smart engine learns from your results and AUTOMATICALLY PROGRESSES OVER TIME. • SIMPLE > COMPLEX: We believe systems that are easy to understand create better adherence. That’s why we TRACK ONE SIMPLE METRIC - MINUTES MOVED. • MOVING > EXERCISE: We believe it’s not just about exercise, it’s about moving. That’s why we created the müüv meter where we TRACK ALL YOUR MINUTES MOVED including minutes you move outside of the app from hiking, taking your evening walk, or even gardening. • 500 IS THE MAGIC NUMBER: We believe goals that are based on science and easy to remember encourage more follow-through than ones that are fabricated, or complex. That’s why WE SET YOUR GOAL AT 500 MINUTES A MONTH, based on the Physical Activity Guidelines for Americans. • REAL FRIENDS HELP: We believe motivation and support from a few close friends is more powerful than a thousand random followers. That’s why we created bumping - A SUPER FUN WAY YOUR FRIENDS CAN MOTIVATE YOU by sending short audio clips that are integrated into your workout. • COACHING AND EQUIPMENT ARE BETTER TOGETHER: We believe integrated coaching and automatically-adjusting equipment make for better and more enjoyable workouts. That's why WE CREATED THE MÜÜV BIKE to provide a next-generation workout experience with voice control, interactive LED lights, and dynamic coaching. • VARIETY IS THE SPICE OF LIFE: We believe variety helps you make it through a workout, work out more frequently, and decrease the chance of injury. That’s why MÜÜV INTEGRATES ALL YOUR EQUIPMENT INTO ONE SEAMLESS WORKOUT EXPERIENCE and is bundled with millions of pieces of fitness equipment from our partner, Stamina Products.