Flow by Moleskine

Sketch. Think. Create.

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(657) icon
1271361459 info
Productivity & Business
Current version
113 MB
Last Update
Aug 20, 2019

User  Reviews

Reviews 657 Avg. Rating 4.1
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User reviews affect conversion to installs and app rating. Featured and helpful reviews are the first to be noticed by users and in case of no response can affect download rate. This is why it is highly recommended to reply to them.

Oct 06, 2019

Learn from 53, Flow team. Once upon a time there was an app called Paper, by 53. It failed to improve and progress the way it’s users needed it to and now it’s a piece of crap. You guys are riding a very thin line with having minimal tools and options while still remaining relevant and having a very elegant app that’s a joy to use. As long as apps like Procreate exist, where you only pay once and can be as “pro” or as basic as you want with it, Flow is going to be a challenging sell. You’re riding on brand and aesthetics and that may not carry you forever. But I get the vision of Flow and I personally love it. I’m a graphic designer, so it’s nice having a digital space to draw and think while not worrying about layers or being too granular with my sketches. Flow gives me permission to be messy, and I like that. The paper formats are nice, I’ve found myself using the ruled format from time to time to take notes since Flow has my favorite interface (and sounds!) of any drawing app...so why not? Tools are great, I love the color picker and lack of total freedom while still having a TON of options. I don’t feel restricted with color. I’d be wary with adding much in the way of functionality, but new tools from time to time would be fun. I’m looking forward to the app getting better at what it already does as opposed to becoming more feature-heavy.

Jun 07, 2019

I use Procreate and GoodNotes for when I need to get really in depth with my notes or drawing. I’ve been craving an app that has a beautiful, intuitive interface and is simple enough for me to quickly open and use it. Flow is inviting for someone somewhat unartistic as me to use, but I can also see its implications for more detailed sketching. I consider that this app is freshly made and so many features are on the way, and the team of developers is attentive to community suggestions although it is a small team. You can tell a good app by its developer response, so I have a lot of hope for the future of this one. I’m going to use the app more as it evolves, but I’m very pleased now. As to anyone who claims the app is too expensive—$12 once a year is not too much to pay if you pay about that much for a notebook you use in your hands from a bookstore. This app is a well executed attempt to emulate that personal experience with a paper notebook. That’s not easy, but it’s one of the reasons I purchased my iPad Pro with pencil. And if you’re a user that has the same intent as me, who’s already spent $900 or so on an iPad and pencil for that experience, another $12 every year is well worth it for the value returned. Thank you!

Jun 05, 2019

Whenever I see something featured in the design awards I know it will be fantastic. When I see it has such split reviews it is rarely because the product is only half as good, and nearly always because customers don’t understand things. Like apparently people don’t understand the cost of developing and upkeeping apps. (For that I would like to challenge anyone who complains about an annual fee being less than half the cost of a nice notebook?? Go ahead and make your own app. I’ll wait.) The color function alone makes this worth more than $12 a year. My friend is in interior design and loves all apps that can successfully combine pretty functions with usefulness. Other things I love : The super customizable toolbar. I can’t wait to create my perfect set for quick doodles. Every color has a name. That is so thoughtful and a lovely nice touch. (The intuitive and beautiful way you change colors is also top tier) You can just keep scrolling. I have sketches pro and procreate and I love them but when you work with layers there is this... need? To make everything perfect. I find myself overusing undo instead of just going. I already love the way this allows you to just keep designing. I can’t wait to see how this app will get better and better and am delighted to have this on my device. Please keep up the amazing work 💕⭐️💕

Jun 08, 2019

I find myself continually amazed by the fact that people want everything to be free these days. So how do you expect the engineers that build this app to get paid? How do you expect Moleskine to continue to add new features? The irony is that many of the same people would be complaining about "too many ads" if Moleskine used an advertising model instead. Putting that aside, this app is an amazing drawing app! The tools are precise and great replicas of their analog counterparts, the drawing experience is smooth and satisfying, and the app is thoughtfully designed. But perhaps the feature that stands out the most for me, is the fact that all of the colors are labeled. For someone that is color blind, this is a life changing feature. Thank you for designing with accessibility in mind and making drawing in "true color" possible for me!

Jun 19, 2019

Compared to the slew of other note taking and drawing apps, Flow is at best aesthetically pleasing compared to others, and that's about it. Lacking features that many completely free apps have. But, what I consider worst is the reprehensible subscription model. What features could possibly be brought on a monthly basis to justify that model? Especially when every other app that does what Flow wants to be but better is a one time price or free. For some reason the brand name alone got me to try it, and instead I was actively irritated by predatory pricing and, quite frankly, awful developer responses to reviews. The dev response shouldn't argue with poor reviews just voicing their oppinions. They ignore the pricing complaint and claim no features is actually good because reasons. This has put such a bad taste in my mouth I am certainly never coming back to this app.

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Bringing the legendary Moleskine notebook experience to iOS, Flow is an all-new way to create simple drawings, complex works of art, and beautiful notes all on your iPad and iPhone.

Flow has been built from the ground up with creators in mind, offering dozens of combinations for paper types, colors, and tools. And by pairing our custom drawing technology with Apple Pencil, Flow feels as responsive as drawing on real paper.

The state of flow is vital to achieve your creative

potential. This led us to make documents in Flow infinite width so you can stay immersed. Create your own set of tools just like a virtual pencil case so you don’t need to constantly adjust colours, size and style. You can have five markers in shades of blue or just a single black pen in the ideal size—it’s up to you!

Flow’s flexibility serves amateurs and professionals alike, offering powerful art tools in an accessible format. With Flow, everyone can create sketches, lists, storyboards, designs, handwritten notes, floor plans, recipes, diagrams, journals and works of art. It’s the perfect space for ideas to be created, captured and shared.


- Infinite width documents for uninterrupted creation
- Create your own unique set of drawing tools
- Dark and light paper with dot grid, squared, lined or blank styles
- Customizable gestures, including double-tap for Apple Pencil (second generation)
- Collections for organizing your creations
- Hideable interface so you can stay focussed
- Export with configurable options like transparency and lasso area
- Drag and drop documents to Timepage to store creations on your calendar
- Multitask on iPad with Split View, Slide Over and drag-and-drop

Membership with Flow includes realtime cloud storage and backup for your documents and tools across all of your devices.


Download Flow to try it free for seven days. After your free trial, Flow requires a subscription which provides you with regular app updates and realtime cloud storage of your documents. Monthly and yearly options are available, with yearly subscribers saving 50%. After your trial, you will not be charged unless you purchase a subscription. If your subscription lapses, Flow remains available in read-only mode.


We love to speak with users, so feel free to reach out at any time via the Flow menu under Help > Contact Support.

If you have a feature idea, please let us know at https://bonobo.canny.io/flow.
Want to learn more about Timepage, Actions, or Flow? Visit https://moleskinestudio.com to read our guides.
We’re also on Twitter—find us at https://twitter.com/moleskinestudio.


Subscriptions will be charged to your iTunes account at confirmation of purchase. Your subscription will automatically renew unless automatic renewal is turned off at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours prior to the end of the current period. You can manage your subscriptions and automatic renewal status in Account Settings after purchase. Any unused portion of the free trial period will be forfeited when you purchase a subscription. Price may vary by location.

Privacy policy: https://moleskinestudio.com/privacy
Terms of service: https://moleskine.helpscoutdocs.com/timepage-terms


We are so thankful for your interest in Flow. We’ve put lots of work into making the app the best it can be, and we read every single review you write. If you enjoy the app and want to leave a review, we’d really appreciate it!