ColorSmart by BEHR® Mobile

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Very disappointed with this app. The displayed colors are not accurate and do not match the color of the corresponding chips. I brought home more than a half dozen chips to decide which to use in our den. I then, after reading the back of the chips, downloaded the app to see whether more color choices were available. There were. However, when I located any chip color on the online screen, invariably the actual color chip was several shades darker than the screen. I wanted a lighter shade than the color chip and could not determine whether a lighter choice was offered. In addition, when I tried color matching any of the chips using the app, none of the three choices offered matched the chip. MORE work needs to be done on color matching and and Behr needs to explain that screen colors are significantly affected by the color settings of the display screen and that lighting at home may (probably won’t) match that in the lab, also affecting color matching through the app.

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I thought this app was great at first. I only decided to buy Behr paint because I didn't want to spend my money on a bunch of sample paints and they were the only brand to have an app where I could actually see the colors on the walls with different lighting and furniture. So I went ahead and bought the paint according to how it looked in the photos. Home Depot wouldn't let me buy in store so I had to order online but I wasn't worried. Even if it wasn't exactly what I wanted, at least it would be similar to the photos, right? Wrong. I ordered the color "Rouge Charm" which appeared to be a light/medium purple/red. It looked a bit dark when I opened the can but I thought it would take it's true hue on the wall. I started painting on a small wall. It was definitely not the color I was expecting but I tried to keep an open mind. I decided to paint the next wall, I thought it might look better on a bigger wall that caught more light. It looked even worse. I thought I was purchasing a light purple and I got a dark red. Now I'm out $65 because I bought 2 cans of useless paint and I can't return it. I will be buying paint from a different brand after I save up enough money to do so. This is why I am most angry, not everyone has the extra money to buy a bunch of samples. The reason I used this app was to save money and make my life easier but it just made things more difficult. It makes no sense to have an app to view colors when it's not even accurate. Very dishonest.

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I was quite intrigued when I discovered this app and had high hopes that it would help us choose a color. I had already picked up several color chips from Home Depot and I input the number of my favorite into the app. I was surprised and disappointed to find that the color it displayed was quite different from the color of the sample chip. Several shades lighter. They were both blue, but that’s where the resemblance ended. So just to keep an open mind, I took a picture of the room and tried to get a preview of how it would look. Unfortunately, this feature of the app is not user friendly. After tinkering with it for a few minutes, I gave up in frustration and deleted the app. Back to the old low-tech method of obtaining several sample chips, taking them home, and trying to visualize how they’ll look in the real world. Bottom line: Don’t waste your time. A company like Behr should be able to do better than this. ARE YOU LISTENING, BEHR???

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I can’t be sure if the app’s unreliable color rendering is because of my iPad’s display, or the app. I tried working with my iPad’s display and color settings, but it made no difference as far as matching the colors for which I had chips. Starless Night’s color chip is a very dark blue (quite aptly name), but the app rendered a medium blue-gray. But, Charismatic Sky, a light (sky) blue, rendered fairly closely to its chip. Nevertheless, it would useless to trust the pallets offered-up by this app. I also tried to preview two colors in the app’s “casual dining” room to see one color above and the other below the room’s chair rail. I couldn’t get it to work—the app might not support that function, or I might be too dumb to figure it out. There’s a lot of factors to getting colors right, but virtually painting clearly delineated sections of their own virtual room is something the developers should have included or made easier. Regardless, the app’s useless to me.

The Behr Color Smart app is a great tool to gather color ideas, save favorite shades, and get suggestions for multiple lighter and darker tones before going into the store. I do not agree with the other reviewer placing the blame of their paint selection on the app. If you have any experience purchasing paint, always get a color chip and/or buy a sample to take home. The lighting of an individual room (not to mention warmth or coolness of flooring and trim color) can make any shade appear differently than in the store under fluorescent lighting or on one’s phone. Even the brightness level on a person’s phone can impact how a color appears. This app does what it says and is a good tool when used correctly.