With fierce competition in mobile business, customers became more demanding and less trustworthy of brands. Thus, companies looking to win customers for life must deliver great experience at every stage of user journey.

In this webinar, jointly presented by CleverTap and AppFollow, experts explored how to optimize customer experience right from the moment users came to discover your business to turning them into brand advocates.

Speakers:

Siddharth Sharma Head of Digital Marketing at CleverTap

Evgeny Kruglov Co-Founder at AppFollow