![iOS 14 and life without IDFA: new reality and industry changes [Recording]](https://appfollow.io/blog/static/appfollow_afd7466f-cbe2-41a7-b715-3f7a558117c3.jpg "iOS 14 and life without IDFA: new reality and industry changes [Recording]")
iOS 14 and life without IDFA: new reality and industry changes [Recording]
With the public release of iOS 14, users will have to give consent for tracking their data. This will drastically change the way mobile marketers understand what drives users app installs and count ROI of their campaigns.
We gathered Branch, Incipia, and Babylon Health to discuss what's the life without IDFA, how Apple will change the world of attribution, and how to act next.
