AppFollow ASO platform
Improve your app visibility with App Store Optimization (ASO) Tools
Find the keywords your app should compete for. AppFollow's App Store optimization platform brings keyword rankings, competitor insights, and search performance together for the App Store and Google Play.

App Store optimization tools for your next update
Find your next keyword opportunity
Catch ranking changes
See what brings installs
See which keywords bring installs
Connect your store account to bring visibility, search downloads, and conversion into one dashboard. Compare performance over time and by country.
See which keywords contribute downloads and where to focus your next ASO update.
Try now for free
See how teams use AppFollow for ASO
Keyword tracking + review insights
Find opportunities you weren't tracking
Earth Hero used AppFollow's keyword monitoring and review analysis to uncover unexpected search terms and understand what users wanted from the app.
AppFollow ASO Consulting
+34% search downloads
HyperHug recovered a lost keyword after a targeted metadata update for Oxide: Survival Island in the US App Store.
Find the keywords your competitors rank for
See where competing apps rank and discover keywords to add to your own tracking.
Explore top charts and featuring events to spot changes in your category. Put competitor data to work in your next keyword update.
Know when your rankings change
Get keyword change alerts in Slack or email.
ASO monitoring also covers ratings, reviews, featuring, and metadata changes, so your team knows what needs a closer look.
Sell the features your users love
Find the benefits users praise and the frustrations that hold them back.
Use review insights to sharpen your app description and screenshot messaging around what matters to your audience.
Request a demo
Bring ASO data into
your team's workflow
Send performance reports to Slack or email, and use the AppFollow API to bring app and competitor data into your own dashboards.
Keep growth, product, and support teams working from the same insights.
Explore integrations · Explore the API
Questions about AppFollow's ASO platform
Does AppFollow support the App Store and Google Play?
Yes. Research keywords, monitor rankings, and analyze organic performance for iOS and Android apps in the same platform.
Can I see the keywords my app already ranks for?
Yes. Explore ranked keywords, check their popularity and difficulty, and add selected terms to your tracking list.
Do I need to connect my store account?
For the Organic Dashboard and absolute search download data, yes. Connect App Store Connect or Google Play Console to bring your store performance into AppFollow.
How do I choose an ASO plan?
Check the available plans or request a demo to discuss your apps, target markets, keyword tracking needs, and integrations.
