AppFollow ASO platform

Improve your app visibility with App Store Optimization (ASO) Tools

Find the keywords your app should compete for. AppFollow's App Store optimization platform brings keyword rankings, competitor insights, and search performance together for the App Store and Google Play.

ASO Tools dashboard

App Store optimization tools for your next update

Find your next keyword opportunity

Find your next keyword opportunity

Compare keyword popularity and difficulty to focus your next update.
Catch ranking changes

Catch ranking changes

Follow keyword positions by country and spot gains and drops.
See what brings installs

See what brings installs

Use connected store data to identify keywords that bring search downloads.
Get expert ASO advice from Yaroslav Rudnitskiy
AppFollow ASO

Find keywords worth targeting

Keywords intelligence shows the keywords your app already ranks for and suggests new ideas with AI recommendations.

Compare popularity, difficulty, and current positions in each market. Build a focused keyword list for your next store listing update.

AppFollow ASO

See which keywords bring installs

Connect your store account to bring visibility, search downloads, and conversion into one dashboard. Compare performance over time and by country.

See which keywords contribute downloads and where to focus your next ASO update.

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See how teams use AppFollow for ASO

Keyword tracking + review insights

Find opportunities you weren't tracking

Earth Hero used AppFollow's keyword monitoring and review analysis to uncover unexpected search terms and understand what users wanted from the app.

Read Earth Hero's story →

AppFollow ASO Consulting

+34% search downloads

HyperHug recovered a lost keyword after a targeted metadata update for Oxide: Survival Island in the US App Store.

Read HyperHug's story →

AppFollow ASO

Find the keywords your competitors rank for

See where competing apps rank and discover keywords to add to your own tracking.

Explore top charts and featuring events to spot changes in your category. Put competitor data to work in your next keyword update.

AppFollow ASO

Know when your rankings change

Get keyword change alerts in Slack or email.

ASO monitoring also covers ratings, reviews, featuring, and metadata changes, so your team knows what needs a closer look.

AppFollow ASO

Sell the features your users love

Find the benefits users praise and the frustrations that hold them back.

Use review insights to sharpen your app description and screenshot messaging around what matters to your audience.

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AppFollow ASO

Bring ASO data into
your team's workflow

Send performance reports to Slack or email, and use the AppFollow API to bring app and competitor data into your own dashboards.

Keep growth, product, and support teams working from the same insights.

Explore integrations  ·  Explore the API

Questions about AppFollow's ASO platform

Does AppFollow support the App Store and Google Play?

Yes. Research keywords, monitor rankings, and analyze organic performance for iOS and Android apps in the same platform.

Can I see the keywords my app already ranks for?

Yes. Explore ranked keywords, check their popularity and difficulty, and add selected terms to your tracking list.

Do I need to connect my store account?

For the Organic Dashboard and absolute search download data, yes. Connect App Store Connect or Google Play Console to bring your store performance into AppFollow.

How do I choose an ASO plan?

Check the available plans or request a demo to discuss your apps, target markets, keyword tracking needs, and integrations.