• mobileappmarketing
Harnessing the Power of User Reviews in ASO

Harnessing the Power of User Reviews in ASO

Review management is a powerful tool for ASO. Our friends at ShyftUp share their expertise on the ma...

Buse Kanal
Buse Kanal
How to write proper mobile app ad copy

How to write proper mobile app ad copy

Tips & tricks on crafting awesome copy that will reel in more users for your app.

Olivia Doboaca
Olivia Doboaca
Festive season 2023: how to win the race with Apple Search Ads

Festive season 2023: how to win the race with Apple Search Ads

This is it: the most lucrative season of the year. Learn tips & tricks to maximizing mobile app reve...

Katherine Nelidova
Katherine Nelidova
Apple Search Ads and App Store Optimization: Complete Guide for 2023/2024

Apple Search Ads and App Store Optimization: Complete Guide for 2023/2024

Find out the strategies to avoid cannibalization and make ASO and ASA work seamlessly together for e...

Katherine Nelidova
Katherine Nelidova
Strategies for user loyalty and engagement in subscription apps: Insights from Industry Experts

Strategies for user loyalty and engagement in subscription apps: Insights from Industry Experts

Proven strategies shared by industry experts to help you drive user loyalty, maximize engagement, an...

Olivia Doboaca
Olivia Doboaca
What are featured apps and why is it good to be featured?

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Sasha Hodes
Sasha Hodes
App pricing strategy: How to set a price model for your application

App pricing strategy: How to set a price model for your application

Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...

Sasha Hodes
Sasha Hodes
Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

App store ratings and reviews are crucial to conversion. Nowadays, 9 of 10 users look at an app’s r...

Nadya Pominova
Nadya Pominova
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Sasha Hodes
Sasha Hodes
The difference between Daily Active Users & Monthly Active Users

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes
Sasha Hodes
What is app localization? - How to grow your app

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Sasha Hodes
Sasha Hodes
AppFollow will give a lecture for the Italian Vigamus Academy

AppFollow will give a lecture for the Italian Vigamus Academy

Anna Kochetkova, Head of Consulting at AppFollow, will deliver a lecture on the mobile gaming indust...

Irina Gatilova
Irina Gatilova
Holiday Marketing Guide by AppFollow and MoEngage

Holiday Marketing Guide by AppFollow and MoEngage

AppFollow and MoEngage released a guide for building a comprehensive holiday marketing strategy. Exa...

Olga Padulosi
Olga Padulosi
E-scooters: diving into the market’s challenges and perspectives

E-scooters: diving into the market’s challenges and perspectives

Ever since 2017, the micromobility has been a trend on a fantastic rise, but not without its own lin...

Anatoly Sharifulin
Anatoly Sharifulin
How to Master Your App Localization with Keyword Auto-translation Tool

How to Master Your App Localization with Keyword Auto-translation Tool

Keyword Auto-translation tool is now available to everyone! Improve your App Store Optimization loca...

Ilia Kukharev
Ilia Kukharev

React to user feedback and market trends faster