Head of Mobile Growth Consulting at AppFollow is taking part in the Game Dev Track at Cyprus IT Forum 2021 to discuss the User Acquisition performance in Non-Identifier for Advertisers (IDFA) Era.

October 8th at 3:40 PM (GMT+3): Anna Kochetkova, Head of Mobile Growth Consulting AppFollow will participate in the panel discussion on ”User Acquisition in Non-IDFA Era”.

Anna explores how the Users Acquisition Team strategizes & organizes it's projects at AppFollow, shares the TOP-5 traffic acquisition channels for the company, and what advantages they provide. 

She will also talk about the release of iOS 14.5+ and how it has affected UA's performance. This will include her opinion on the future of User Acquisition and what potential changes may happen in the industry in general probably need to be kept in mind. 

Anna Kochetkova, Head of Mobile Growth Consulting at AppFollow. Anna has been in the IT industry since 2016 and is an expert in the mobile marketing sphere, including ASO. She realized over 70 store performance projects worldwide, including the experience of placing mobile products on the Chinese market.