How to increase app downloads by 54x using localization

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ASO for Aviasales apps for 30+ languages, we got about 54X growth in both Google Play and App Store.

Ilia Kukharev
Ilia Kukharev
A bug in the App Store drops apps’ downloads by half

A bug in the App Store drops apps’ downloads by half

Apps using 30 symbols in the subtitle stopped being indexed by the App Store. A major bug that happened on May 18th still hasn't been fixed (as of June 4th).

Olga Padulosi
Olga Padulosi

Webinar: AppFollow Autumn Update ASO

October 24th join live webinar AppFollow Autumn Update to experience the latest innovations in ASO

Ekaterina Makulova
Ekaterina Makulova
Google Play keyword tool update. Now with traffic score.

Google Play keyword tool update. Now with traffic score.

Try out the most accurate Google Play traffic score on the market. Check the keyword popularity for every keyword in every country!

Ilia Kukharev
Ilia Kukharev
How to Increase Customer Retention within the App

How to Increase Customer Retention within the App

Customer retention marketing is essential at every stage of your app business. Our guest author Sam Makad shares app’s potential issues that cause uninstalls and how to work with them.

Sam Makad
Sam Makad
A surprising way for financial institutions to get new customers

A surprising way for financial institutions to get new customers

The examples of how using side projects — known as satellite apps — can help receive new bank customers through the app stores. Spoiler: no expensive promotion channels will be required.

Anatoly Sharifulin
Anatoly Sharifulin
Keyword Research in ASO vs SEO: Meet the Difference

Keyword Research in ASO vs SEO: Meet the Difference

Explore the main differences of keyword research in ASO vs SEO and the tools to be used

Ekaterina Makulova
Ekaterina Makulova
ASO Conference experts share the hottest trends and tips

ASO Conference experts share the hottest trends and tips

As the ASO Conference approaches we spoke with its organizers Moritz Daan and Gabe Kwakyi, and some of the speakers about the conference, the latest ASO trends and tips for ASO beginners.

Ekaterina Makulova
Ekaterina Makulova
5 Mobile App Design Tips to Help You Attract More Users

5 Mobile App Design Tips to Help You Attract More Users

Top design tips from the G2 experts to increase the number of installs and keep your users engaged.

Bridget Poetker
Bridget Poetker
Case Study: How Social Quantum Increased Organic Installs by 110%

Case Study: How Social Quantum Increased Organic Installs by 110%

What kind of impact can app preview have on a mobile game's ASO performance and downloads

Catherine Sibirko
Catherine Sibirko
4.7 May Update

4.7 May Update

Google Play scoring; improved keyword grouping; new conversion rate graphs in ASO Analytics; reviews semantics in email reports; supporting new app stores, and more.

Mary Kulikova
Mary Kulikova
Google I/O 2019: Play Store updates for ASO managers

Google I/O 2019: Play Store updates for ASO managers

New Play Store features, app rating and reviews changes, custom groups and listing experiments — everything Google announced at I/O 19.

Olga Padulosi
Olga Padulosi
Semantic Analysis: the quickest way to identify user-impacting issues

Semantic Analysis: the quickest way to identify user-impacting issues

Brand new tool for both high-level user satisfaction analysis and deep analysis of app reviews. Find real user experience issues and analyze them in minutes.

Julia Zhavnerchik
Julia Zhavnerchik
Meet AppFollow at ASO Conference in Berlin

Meet AppFollow at ASO Conference in Berlin

ASO Conference is a new event co-hosted by Incipia and Phiture and focused on expert-level ASO discussions. Let's meet us if you are there!

Olga Padulosi
Olga Padulosi
2019 App Store and Google Play Screenshot Guidelines

2019 App Store and Google Play Screenshot Guidelines

Explore the nuances of working with iOS, iPad, and Android app store screenshots. Even when following official guidelines, it's easy to miss details that negatively affect conversion rates.

Anatoly Sharifulin
Anatoly Sharifulin