Meet AppFollow at ASO Conference in Berlin

ASO Conference is a new event co-hosted by Incipia and Phiture and focused on expert-level ASO discussions. Let's meet us if you are there!

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Olga Padulosi

2019 App Store and Google Play Screenshot Guidelines

Explore the nuances of working with iOS, iPad, and Android app store screenshots. Even when following official guidelines, it's easy to miss details that negatively affect conversion rates.

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Anatoly Sharifulin

10 Zendesk Apps to Improve Your Mobile App Customer Support

Zendesk marketplace is one of the best customer support platforms around. We've gathered the best Zendesk apps to help you level up your mobile app customer support.

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Olga Padulosi

5 Key Lessons To Boost Retention And Increase Engagement

Key insights from GameAnalytics industry report that will help game developers grow the engagement of their games

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Ana Laura Serra

New Pricing Plans at AppFollow: How to Choose the Right One

Updated plans, "buns", new indie plan, and useful combos based on the needs of 35,000 AppFollow users.

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Evgeny Kruglov

4.6 April Update

ASO Analytics official release; replies to reviews from Telegram; Semantic Analysis reports; auto-added keywords for Android apps, and more.

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Mary Kulikova

7 Tips to Create Successful Mobile Games

Game publishers from GameAnalytics, Lab Cave, Kolibri Games, Wooga share core elements of a successful mobile game: marketing approaches, communication with users, and game monetization.

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Olga Padulosi

How to Find New Mobile User Acquisition Channels

Get out of Google-Facebook endless circle and find new mobile user acquisition channels and non-banal approach to promote your app. Here's how to choose them, which one works better, and where to start.

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Lorenzo Rossi

ASO Analytics Tool: Track App Downloads and Conversion Rate with AppFollow

Analytics data from App Store Connect and Google Play Console is now available right in the AppFollow dashboard.

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Ilia Kukharev

Google Play Store changes and how they will affect ASO in 2019

Last week at GDC 2019, Google announced several updates of the Google Play Store. How will they change game ASO in particular and what Android developers will need to do to win in Google Play we are going to discuss below.

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Olga Padulosi

New Opportunities for App Advertising with Apple Search Ads

Apple announced new opportunities for advertising on the App Store: Search ads available in 46 additional countries and new Multi-country campaigns.

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Ilia Kukharev

Digest #4

How to improve ASO strategy in 2019, how to talk to users to improve app average rating, and where to get app marketing ideas and best practices this year.

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Mary Kulikova

App Store and Google Play A/B Testing Strategies to Try in 2019

Noga Szpiro from StoreMaven talks about App Store Optimization strategies, experiments, and ways to increase conversion rate in 2019.

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Noga Szpiro

AppFollow 4.5: March Update

ASO Analytics (beta); auto-add keywords for three countries; new Sentiment Score; updated Keyword Summary; Slack-bot 2.0 and more.

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Mary Kulikova

How to Boost App Downloads by 700%

What getting into Apple’s App of the Day may give to every app developer. SignEasy app case.

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Apoorva Tyagi