5.1: October Update

5.1: October Update

Find out how our new ASO Dashboard can help you quickly assess how an app's doing; updated keyword positions in real time; updated apps to handle review replies through Zendesk and Microsoft Teams, and more.

Mary Kulikova
Mary Kulikova
3 Ways to Drive Mobile Growth with Deep Linking

3 Ways to Drive Mobile Growth with Deep Linking

In this post, Branch Metrics expert explores how deep linking can help you ignite mobile growth, lower acquisition costs, increase user engagement and maximize mobile marketing ROI

Liz Feller
Liz Feller

Webinar: AppFollow Autumn Update ASO

October 24th join live webinar AppFollow Autumn Update to experience the latest innovations in ASO

Ekaterina Makulova
Ekaterina Makulova
Why Retention is the New Growth

Why Retention is the New Growth

If acquiring new users is relatively easy with the right tools and strategies, the same can't be said about increasing the time that consumers spend with your brand.

Siddharth Sharma
Siddharth Sharma
How Does Organic Uplift and Cannibalization Affect Your ASO?

How Does Organic Uplift and Cannibalization Affect Your ASO?

Without exception, every app marketer (including both organic and paid marketers) should be well-versed in the fundamentals of organic uplift and cannibalization.

Gabe Kwakyi
Gabe Kwakyi
The Ultimate Guide to Push Notifications: Tools & Case Studies

The Ultimate Guide to Push Notifications: Tools & Case Studies

Push notification is one of the easiest ways to connect with your users. Though lots of people turn them off as they don't want to be bothered. In this article, we reveal the push notification tools and case studies for you to use in your campaigns.

Rhonda Martinez
Rhonda Martinez
How to create a standout app icon: tips from ASO experts

How to create a standout app icon: tips from ASO experts

ASO experts share tips on how to create an icon that would grab users' attention and encourage them to download your app. Learn from AppAgent, StoreMaven, Growfirst and other industry gurus.

Ekaterina Makulova
Ekaterina Makulova
How to do ASO for Amazon Appstore

How to do ASO for Amazon Appstore

Amazon Appstore is a high-potential app store outside of the Big Two: Google Play and Apple App Store. Our customer jumped into this platform and managed to get his game in the Top 20. Today we're sharing his findings for promoting apps on this store.

Anatoly Sharifulin
Anatoly Sharifulin
How new iOS 13 features will affect ASO

How new iOS 13 features will affect ASO

In this post, we gathered all the latest news about iOS 13 (and what wasn't mentioned at WWDC19) with suggestions on what you as an ASO specialist or mobile marketer can do before and after its official release on September 23rd.

Ilia Kukharev
Ilia Kukharev
Announcing the 1st Edition of Mobile Online Conference

Announcing the 1st Edition of Mobile Online Conference

Join Mobile Online Conference from wherever on October 10, 2019. Twelve sessions on different aspects of app business: ASO, Mobile Advertising, Monetization, User Acquisition and Retention.

Ekaterina Makulova
Ekaterina Makulova
5 Types of App Reviews To Watch Out For

5 Types of App Reviews To Watch Out For

There's a misthought that 1-star reviews are the most important ones. However, ignoring the rest of reviews leads to overlooking hidden problems, questions, or product drawbacks. Find out which of them have the most impact on your product and users.

Mary Kulikova
Mary Kulikova
How to Do Competitive Analysis on Mobile Apps with Ease

How to Do Competitive Analysis on Mobile Apps with Ease

AppFollow has totally revamped the Compare Apps tool. It is a perfect fit if you’re keeping track of your app’s activities on different platforms or studying your competitors to find new growth hacking ideas.

Anatoly Sharifulin
Anatoly Sharifulin
A Complete Overview of App Monetization Strategies

A Complete Overview of App Monetization Strategies

Billions of people devote billions of hours to their phones every day. This creates endless opportunities for developers to turn their products into sources of stable income. Today we will explain all possible ways of apps' monetization.

Olga Padulosi
Olga Padulosi
How to Gear Up for iOS 13 to Get Noticed by Apple

How to Gear Up for iOS 13 to Get Noticed by Apple

In September, Apple traditionally refreshes its operating system. We have asked app developers to share how they're sharpening their tools for the big release, and have compiled ratings of the top-expected iOS 13 features.

Anatoly Sharifulin
Anatoly Sharifulin
7 ASO Keyword Research Myths and Reality

7 ASO Keyword Research Myths and Reality

App Store Optimization (ASO) is red hot for marketers and search optimization masters. Unfortunately, there are a number of mythologizing going on and a lot of myth-busting that obliges to happen.

Anatoly Sharifulin
Anatoly Sharifulin
4.10 August Update

4.10 August Update

New ASO tool Keyword Spy; updated Compare Apps and Featured Timelines; review history in Zendesk app; integration with Jira; improved search by reviews, and more.

Mary Kulikova
Mary Kulikova
Changes to Google Play average rating: how to prepare

Changes to Google Play average rating: how to prepare

Google announced changes to the way it calculates an app's average rating. The good news is that the new rating will display the app's current ranking. The bad news is that a lot of apps will see their average rating drop.

Anatoly Sharifulin
Anatoly Sharifulin