4.8: June Update

Popularity score in Google Play is open to everyone; missing keywords report; ASO Analytics for several countries; Semantic Analysis improved algorithm; updated top chart rankings page, and more.

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Mary Kulikova

How to Launch a Mobile Game in China: Tips from JoyPac

China is the biggest mobile game market, but lots of publishers face challenges approaching this market. GameAnalytics and JoyPac shared 7 most essential tips to keep in mind while launching in China.

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Falko Böcker

Apple Watch App Store ASO

At WWDC 2019, Apple announced watchOS 6 & the brand new Apple Watch App Store. Smartwatch owners will be able to download apps without an iPhone. New watch-specific apps are coming soon as well.

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Ilia Kukharev

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ASO for Aviasales apps for 30+ languages, we got about 54X growth in both Google Play and App Store.

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Ilia Kukharev

A bug in the App Store drops apps’ downloads by half

Apps using 30 symbols in the subtitle stopped being indexed by the App Store. A major bug that happened on May 18th still hasn't been fixed (as of June 4th).

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Olga Padulosi

WWDC19: How will the ASO game change?

Summary of the most important changes and updates for the ASO people announced by Apple at WWDC 2019

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Ilia Kukharev

Google Play keyword tool update. Now with traffic score.

Try out the most accurate Google Play traffic score on the market. Check the keyword popularity for every keyword in every country!

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Ilia Kukharev

How to Increase Customer Retention within the App

Customer retention marketing is essential at every stage of your app business. Our guest author Sam Makad shares app’s potential issues that cause uninstalls and how to work with them.

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Sam Makad

A surprising way for financial institutions to get new customers

The examples of how using side projects — known as satellite apps — can help receive new bank customers through the app stores. Spoiler: no expensive promotion channels will be required.

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Anatoly Sharifulin

Keyword Research in ASO vs SEO: Meet the Difference

Explore the main differences of keyword research in ASO vs SEO and the tools to be used

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Ekaterina Makulova

ASO Conference experts share the hottest trends and tips

As the ASO Conference approaches we spoke with its organizers Moritz Daan and Gabe Kwakyi, and some of the speakers about the conference, the latest ASO trends and tips for ASO beginners.

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Ekaterina Makulova

5 Mobile App Design Tips to Help You Attract More Users

Top design tips from the G2 experts to increase the number of installs and keep your users engaged.

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Bridget Poetker

Case Study: How Social Quantum Increased Organic Installs by 110%

What kind of impact can app preview have on a mobile game's ASO performance and downloads

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Catherine Sibirko

4.7 May Update

Google Play scoring; improved keyword grouping; new conversion rate graphs in ASO Analytics; reviews semantics in email reports; supporting new app stores, and more.

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Mary Kulikova

Google I/O 2019: Play Store updates for ASO managers

New Play Store features, app rating and reviews changes, custom groups and listing experiments — everything Google announced at I/O 19.

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Olga Padulosi