User reviews affect conversion to installs and app rating. Featured and helpful reviews are the first to be noticed by users and in case of no response can affect download rate. This is why it is highly recommended to reply to them.
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In the meanwhile, check latest insights
on mobile business
Find out how our new ASO Dashboard can help you quickly assess how an app's doing; updated keyword positions in real time; updated apps to handle review replies through Zendesk and Microsoft Teams, and more.
In this post, Branch Metrics expert explores how deep linking can help you ignite mobile growth, lower acquisition costs, increase user engagement and maximize mobile marketing ROI