AppFollow

The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

Types of Monetization

In-app-purchase (IAP)

A purchase that a user makes inside an app. It can be extra functionality, content, or services; for example, a new TV series or limited articles in a magazine.
Starting from iOS 11, users can see IAPs on an app page, and even purchase before actually downloading an app.