AppFollow

The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

Mobile Applications Markets and Distribution

App Store

A marketplace where a user can download or purchase a mobile app for their phone. There are two types of app stores:

  • Direct app stores from OS developers, such as the App Store from Apple and Google Play from Google;
  • Alternative app stores (third-party app distributors, primarily for the Android platform)