The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

App Store and Google Play

App category (Apple)

A large section of apps gathered by topic or area of use. It is required in order to promote an app among specific types of users and draw their attention to the app.

In the App Store a developer can choose two app categories, a primary and a secondary, to grasp a wider audience.

  • Books
  • Business
  • Catalogs
  • Education
  • Entertainment
  • Finance
  • Food & Drink
  • Games
  • Health & Fitness
  • Lifestyle
  • Medical
  • Music
  • Navigation
  • News
  • Photo & Video
  • Productivity
  • Reference
  • Social Networking
  • Sports
  • Travel
  • Utilities
  • Weather