AppFollow

The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

App Promotion

Keyword

All possible words that users type in a search box to find an app to download. The goal of using keywords is to pick up such keywords that would appeal to the target audience only and won't attract other users. The higher an app ranks with a specific keyword, the higher it will be displayed in an app store when a user types it into a search.