The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

App Metadata

Rating (Apple and Google) (Star rating)

Usually the number of stars (1 to 5) that users choose depending on the impression that an app made and helped reach users' goals. The fewer stars an app has, the smaller the probability that new users will install it.
There are two options for asking users to rate an app:

  • App Store: in-app native rating requests
  • Google Play and others: custom rating requests