The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

App Metadata

Age (Apple)/Content Rating (Google Play)

The age restrictions an app has. It is used to separate adult content from kids’ content. The App Store has the following bands: 5 and under, 6–8, and 9–11. In Google Play, restrictions are 5 and under, 6–8 and 9–12.