AppFollow

The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

User Acquisition and Organic Downloads

Conversion rate

A metric that shows your ASO strategy effectiveness: i.e., how easy to find your app is, and how many times users download it.
There are three types of conversion rate:
App Units/Impressions (App Store): The ratio of the number of first-time app downloads to the number of times your app was viewed (in the Featured, Categories, Top Charts, and Search sections of the App Store).
App Units/Product Page Views (App Store, Google Play): The ratio of the number of first-time app downloads to the number of times your app’s product page has been viewed.
Product Page Views/Impressions (App Store): The ratio of the number of times your app’s product page has been viewed to the number of times your app was viewed (in the Featured, Categories, Top Charts, and Search sections of the App Store).