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    • The Ultimate Mobile Marketing Glossary

    All chapter's terms
    From Newbie To Pro
    ASO Related
    User Acquisition and Organic Downloads
    Conversion rateOrganic downloadsPaid downloadsIncentivized downloadsRetained downloads (re-downloads)Fraud downloadsBot downloadsDownload velocityOrganic upliftQuality of usersBlack hat ASOWhite hat ASOGray hat tacticsKeyword stuffingSearch results pageTrafficBenchmarking