AppFollow

The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

Metadata (ASO)

Keyword field (App Store)

A keyword set that is used for the App Store. You have 100 characters to fill in.
- Use a stand-alone keyword (even if you also use a long-tail one) separated by a comma.
- Delete spaces, articles and prepositions.
- Don't use both singular and plural forms for English, but use it for other languages.
- Don’t repeat the same keyword from different keyphrases.
- Put down numbers by digits, not words.
- Don't repeat the company or developer name, or keywords from the app title/subtitle or category.