AppFollow

The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

Metadata (ASO)

Icon

An image of an app in an app store that a user sees in search results, and then on the smartphone screen after downloading the app. Users should see your well-known brand on the icon, or understand the purpose of your app (such as a plane image for an airline tickets app, or a mail icon for an email app).
Google Play icon requirements: 32-bit PNG (with alpha), 512 px by 512 px; maximum size 1024 KB.
App Store icon requirements: PNG with no transparency, 1024 px × 1024 px.