AppFollow

The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

Metadata (ASO)

App Preview (iOS)

A short video up to 30 seconds long that is displayed on an app page instead of (for landscape video) screenshots, or along with (for portrait video) second and third screenshots.
It uses footage captured on the device and shows the experience of using an app. It will start playing automatically in search results.